Versant Digital Chief Outlines Plans for Fandango, Rotten Tomatoes

Will McIntosh discusses expanding digital offerings and partnerships as Versant aims for 50% non-linear revenue

Published on Mar. 10, 2026

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Will McIntosh, president of digital platforms and ventures at Versant Media, shared his outlook for the company's entertainment assets like Fandango and Rotten Tomatoes. McIntosh highlighted plans to grow Fandango's digital transaction business, expand free ad-supported streaming, and further integrate the Fandango and Rotten Tomatoes platforms. He also discussed Versant's acquisition strategy and plans to support cinema operators through the Indy Cinema Group acquisition.

Why it matters

Versant is positioning itself as more than just a traditional media company, aiming to generate 50% of revenue from non-linear sources like digital, streaming, and e-commerce. McIntosh's leadership of key entertainment brands like Fandango and Rotten Tomatoes will be crucial to Versant's digital transformation and future growth.

The details

McIntosh said Fandango and Rotten Tomatoes remain highly relevant for movie discovery, whether for theatrical or at-home viewing. Fandango will continue to prioritize theatrical ticket sales, but also expand its free ad-supported streaming offerings. The company also plans to further integrate the Fandango and Rotten Tomatoes platforms, including through a new loyalty program. Versant has been active in M&A, acquiring companies like Indy Cinema Group to provide technology and services to cinema operators. McIntosh expects this acquisition-driven growth to continue as Versant looks to expand its experiential entertainment portfolio beyond just movies and golf.

  • Versant spun off from Comcast earlier this year.
  • Versant reported its first standalone earnings in March 2026, with 19% of revenue coming from non-linear sources.
  • Versant acquired Indy Cinema Group in December 2025.

The players

Will McIntosh

President of digital platforms and ventures at Versant Media, overseeing assets like Fandango and Rotten Tomatoes.

Mark Lazarus

CEO of Versant Media.

Versant Media

A media company that spun off from Comcast, managing declining cable TV networks and growing its digital, streaming, and e-commerce businesses.

Fandango

A movie ticketing service owned by Versant that has expanded into areas like ad-supported streaming and VOD.

Rotten Tomatoes

A review aggregator owned by Versant that is integrated with the Fandango platform.

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What they’re saying

“We had these great success stories that we were building inside of what is now the digital platforms and ventures group, but the story was rarely told. And if it was, we were the rounding error on top of a rounding error inside Comcast.”

— Will McIntosh, President of digital platforms and ventures, Versant Media (Deadline)

“Most titles out there are available for purchase or rent on Fandango at Home, even if it's on a streaming service. But if it's also in a streaming service, you know, we'll show you both options.”

— Will McIntosh, President of digital platforms and ventures, Versant Media (Deadline)

What’s next

McIntosh said Versant will have a larger presence at CinemaCon next month, where the company plans to discuss its Indy Cinema Group acquisition and broader strategy for supporting cinema operators.

The takeaway

As Versant transitions from being a Comcast subsidiary to a standalone public company, McIntosh's leadership of its digital entertainment assets like Fandango and Rotten Tomatoes will be crucial to the company's goal of generating 50% of revenue from non-linear sources within the next 3-5 years.