Visit Las Vegas Launches "Code Match" Mobile Game on Sphere's Exosphere

The First Live, Mobile Instant-Win Game on the World's Largest LED Screen

Published on Mar. 9, 2026

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Visit Las Vegas announced the launch of "Code Match," an innovative, live digital sweepstakes that transforms the Exosphere of Sphere in Las Vegas, the world's largest LED screen, into a first-of-its-kind mobile game experience. Players can win 16 unique "Only in Las Vegas" prizes, including tickets to shows, luxury accommodations, VIP experiences, and more.

Why it matters

This collaboration between Visit Las Vegas and Sphere Studios underscores their shared commitment to delivering unforgettable experiences that leverage the latest technologies and innovations to engage fans in new and exciting ways. By transforming the Exosphere into a mobile game, they are pushing the boundaries of how advanced technologies can enable fans to connect with brands.

The details

Code Match will go live on the Exosphere and on CodeMatch.com on Friday, March 13 at 7 p.m. PT. During each 8-minute round, a custom animation will reveal a three-digit number on the Exosphere. If an eligible participant's randomly assigned code matches the number displayed, they have the winning code and can claim one of the 16 prize packages, which include tickets to shows, luxury accommodations, VIP experiences, and more.

  • Code Match will go live on Friday, March 13 at 7 p.m. PT / 10 p.m. ET.
  • New rounds will launch every 8 minutes, with a new winning three-digit code revealed each round.

The players

Visit Las Vegas

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel.

Sphere Studios

The company behind Sphere, an experiential medium that is redefining the future of immersive experiences with advanced technologies.

Kate Wik

Chief Marketing Officer for Visit Las Vegas.

Marcus Ellington

EVP of Ad Sales and Sponsorships at Sphere.

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What they’re saying

“Only Las Vegas would look at the world's most iconic canvas and say, 'Let's raise the stakes.' Code Match transforms the Exosphere into a playful, engaging experience, inviting fans to discover unforgettable Las Vegas experiences all powered by that unmistakable 'Only in Vegas' spark that defines the destination.”

— Kate Wik, Chief Marketing Officer, Visit Las Vegas

“This collaboration with Visit Las Vegas underscores our shared commitment to delivering the type of unforgettable experiences that Las Vegas is known for. By transforming the Exosphere into a mobile game experience, we continue to push the boundaries of how our advanced technologies can enable fans to connect with brands on the Exosphere.”

— Marcus Ellington, EVP, Ad Sales and Sponsorships, Sphere

What’s next

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The takeaway

This innovative collaboration between Visit Las Vegas and Sphere Studios showcases how leading destinations and technology companies are working together to create unique, immersive experiences that engage fans in new and exciting ways, further cementing Las Vegas' reputation as a global entertainment capital.