Sony Teases Spider-Man: Brand New Day Trailer Release

Cosplayers filming announcement video at recent Sony event hints at imminent trailer debut.

Published on Mar. 9, 2026

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Anticipation is building for the first trailer of the upcoming Marvel Cinematic Universe film Spider-Man: Brand New Day, the next installment in the Spider-Man franchise starring Tom Holland. While Sony has been tight-lipped on the trailer's release, recent reports suggest the wait may soon be over, with a Sony event in Mexico featuring cosplayers filming what appears to be a Brand New Day trailer announcement video.

Why it matters

Spider-Man is one of Marvel's most popular characters, and the Brand New Day film will be the first new Spider-Man movie starring Tom Holland in nearly five years. The trailer release will kick off the marketing campaign and build excitement among fans eager to see what's in store for the next chapter of the web-slinger's cinematic adventures.

The details

According to insider reports, a Sony event in Mexico on March 8th featured a group of cosplayers filming what is believed to be an announcement video for the upcoming Spider-Man: Brand New Day trailer. This strongly suggests the trailer will be released sometime this month, though an exact date has not been confirmed. Industry insiders have also speculated that Sony may unveil the first Brand New Day trailer at next month's CinemaCon event, as the studio has used the annual convention to debut trailers for previous Spider-Man films.

  • The Sony event in Mexico featuring the cosplayer trailer announcement video took place on March 8, 2026.
  • CinemaCon, where Sony may debut the first Brand New Day trailer, is scheduled for April 13-16, 2026.

The players

@JuanEditz

A social media user who reported on the cosplayer trailer announcement video filming at the Sony event in Mexico.

Alex Perez

A trusted insider from the Cosmic Circus who backed up @JuanEditz's report.

MAJESTIC_ucm

A scooper who previously stated that CinemaCon 2026 will feature the trailer for Spider-Man: Brand New Day.

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What they’re saying

“a bunch of cosplayers' were filming 'a Brand New Day announcement video' at a Sony event in Mexico yesterday (March 8).”

— @JuanEditz (X)

“he's right.”

— Alex Perez, Insider, Cosmic Circus (X)

What’s next

CinemaCon runs from April 13-16, 2026, and Sony is expected to use the event to debut the first trailer for Spider-Man: Brand New Day.

The takeaway

Fans of the Marvel Cinematic Universe's Spider-Man franchise won't have to wait much longer to get their first look at the upcoming film Spider-Man: Brand New Day, with signs pointing to the trailer's imminent release, potentially as soon as this month or at next month's CinemaCon event.