OpenAI Explores Ad Sales with The Trade Desk as Revenue Hits $25B

Robinhood launches new invite-only Platinum credit card, while Trump administration ordered to refund IEEPA tariffs

Published on Mar. 5, 2026

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OpenAI has held early talks to partner with The Trade Desk to help it sell advertising, as the AI startup's revenue reportedly tops $25 billion. Robinhood has introduced a new Platinum credit card targeting high-income customers, while a federal trade court judge has ordered the Trump administration to start issuing refunds for tariffs struck down by the Supreme Court.

Why it matters

The potential OpenAI-The Trade Desk partnership highlights the growing monetization efforts of AI companies, while Robinhood's new premium credit card reflects the fintech's ambitions to compete with established players in the lucrative high-end credit card market. The refund of IEEPA tariffs is a significant development in the ongoing legal battle over the Trump administration's trade policies.

The details

OpenAI is reportedly in talks with other brands, media agencies, and ad tech firms as part of an early ads pilot, with plans to test ads in ChatGPT in the U.S. The AI startup is said to have topped $25 billion in annualized revenue as of the end of last month, a 17% increase from the end of 2022. Robinhood's new Platinum credit card carries a $695 annual fee and is positioned to compete with high-end cards from American Express and JPMorgan Chase. The federal trade court judge has ordered the Trump administration to start refunding IEEPA tariffs, stating that the process should be automated rather than manual.

  • OpenAI recently said it was beginning to test ads in ChatGPT in the U.S.
  • OpenAI topped $25 billion in annualized revenue as of the end of last month.

The players

The Trade Desk

An American advertising technology company.

OpenAI

An artificial intelligence research company that has developed language models like ChatGPT.

Robinhood

A financial services company that offers a mobile app for stock trading, cryptocurrency trading, and cash management.

Richard Eaton

A federal trade court judge who ordered the Trump administration to start issuing refunds for the IEEPA tariffs.

Claudia Burke

A Justice Department lawyer who said the refund process would be time-consuming as the CBP would have to manually go through millions of import entries.

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What they’re saying

“We want to go after ​the legacy players' customers”

— Deepak Rao, Vice president and general ​manager of Robinhood Money (Wall Street Breakfast)

“We live in the age of computers. It must be possible for Customs Service to program its computers so it doesn't need a manual review.”

— Richard Eaton, Federal trade court judge (Wall Street Breakfast)

What’s next

The Trump administration is expected to appeal the federal trade court's ruling on the IEEPA tariff refunds.

The takeaway

The potential OpenAI-The Trade Desk partnership and Robinhood's new premium credit card highlight the ongoing evolution of the tech and finance industries, while the IEEPA tariff refund ruling represents a significant legal development in the aftermath of the Trump administration's trade policies.