A24 Opens Vegas Wedding Chapel Ahead of 'The Drama' Release

The movie studio promises a spontaneous, glamorous, and 'just a little bit dangerous' wedding experience for couples.

Published on Mar. 4, 2026

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The independent film studio A24 announced that it will open a one-day wedding chapel in Las Vegas to promote its upcoming movie 'The Drama' starring Zendaya and Robert Pattinson. Couples can apply to get married at the chapel on March 14, with A24 promising a wedding ceremony that is 'spontaneous, glamorous and just a little bit dangerous' with a 'full Vegas spectacle'.

Why it matters

This unique marketing stunt by A24 aims to generate buzz for 'The Drama' by offering couples a chance to have an over-the-top Vegas wedding experience. It taps into the growing trend of brands creating immersive, experiential promotions to stand out and engage audiences in a memorable way.

The details

The A24 wedding chapel will be open for one day only on March 14 from 10am to 12am local time. Couples can apply on a special website by providing their names, contact info, a photo, and a description of how they met. A24 promises the wedding will include music, flowers, champagne, and 'a few surprises that'd make even Elvis blush.' The studio says every couple will leave 'a little lighter, a little luckier, and a whole lot more certain they bet on the right person'.

  • The A24 wedding chapel will be open on Saturday, March 14, 2026 from 10am to 12am local time.
  • 'The Drama' starring Zendaya and Robert Pattinson is set to debut in theaters on April 3, 2026.

The players

A24

An independent film production and distribution company known for acclaimed movies like 'Moonlight', 'Lady Bird', and 'Uncut Gems'.

Zendaya

An American actress and singer who stars in 'The Drama' alongside Robert Pattinson.

Robert Pattinson

A British actor known for roles in films like 'The Batman', 'Tenet', and 'Twilight', who co-stars with Zendaya in 'The Drama'.

Kristoffer Borgli

The Norwegian director and screenwriter of 'The Drama', who previously worked with A24 on the 2023 film 'Dream Scenario'.

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What’s next

Couples can apply to get married at the A24 wedding chapel on the special website created for the event. 'The Drama' starring Zendaya and Robert Pattinson is scheduled to hit theaters on April 3, 2026.

The takeaway

A24's unique Vegas wedding chapel promotion demonstrates how entertainment brands are increasingly creating immersive, experiential marketing campaigns to build buzz and engagement around their upcoming releases. This stunt taps into the allure of a spontaneous, glamorous Vegas wedding to generate excitement for 'The Drama' and position the film as a must-see event.