A24 Opens Temporary Vegas Wedding Chapel for 'The Drama' Premiere

The movie studio invites couples to tie the knot 'the A24 way' ahead of the Robert Pattinson and Zendaya film's release.

Published on Mar. 4, 2026

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In a unique marketing stunt, movie studio A24 has announced the opening of a one-day wedding chapel in Las Vegas as part of the promotion for its upcoming film 'The Drama' starring Robert Pattinson and Zendaya. The chapel invites couples to get married 'the A24 way' and sets the stage for a viral marketing event surrounding the film's release.

Why it matters

A24 is known for its innovative and unconventional marketing tactics, often blurring the line between promotion and art. This Vegas wedding chapel is the latest example of the studio's efforts to create buzz and engagement around its films in a memorable way, tapping into the allure of Las Vegas as a wedding destination.

The details

The A24 wedding chapel will be a one-day only event, set up specifically to coincide with the release of 'The Drama.' Couples who choose to get married at the chapel will be able to have a fully officiated wedding ceremony, with A24 handling all the details 'the A24 way.' The studio has not provided specifics on what that entails, but it's likely to involve some unique, film-inspired elements.

  • The A24 wedding chapel will be open for one day only on March 4, 2026.

The players

A24

A24 is an American independent entertainment company that produces and distributes films, television series, and other media.

Robert Pattinson

An English actor known for his roles in films such as 'Twilight,' 'The Batman,' and 'Tenet.'

Zendaya

An American actress and singer known for her roles in 'Euphoria,' 'Spider-Man: Far From Home,' and 'Dune.'

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What’s next

The A24 wedding chapel will be open for one day only on March 4, 2026, coinciding with the release of 'The Drama' in theaters.

The takeaway

A24's unconventional marketing tactics, such as the Vegas wedding chapel, demonstrate the studio's commitment to creating unique and memorable experiences for its audience, blurring the line between promotion and art.