Disney and F1 Expand 'Fuel the Magic' Partnership With Uniqlo Collection, WEBTOON Comic Series and Mickey Mouse Plush Toys

The two franchises are launching new fashion, digital, and merchandise collaborations ahead of the 2026 race season.

Published on Mar. 2, 2026

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Disney and Formula 1 have announced the continuation of their multi-year 'Fuel the Magic' collaboration, with new product launches and fan experiences planned for the 2026 race season. This includes collections with Uniqlo and Gentle Monster, a WEBTOON comic series, and a special-edition Mickey Mouse plush toy in an F1 uniform.

Why it matters

The expanded partnership between Disney and F1 aims to capture the attention of younger fans and drive deeper engagement between the two iconic brands through a range of immersive content and merchandise offerings.

The details

The new 'Fuel the Magic' collaborations include an eight-style eyewear collection from Korean brand Gentle Monster, inspired by F1 and featuring Mickey & Friends designs, as well as a Disney Store-exclusive Mickey Mouse plush toy in an F1 uniform. Disney has also partnered with WEBTOON to launch an original vertical comics series, 'Mickey X Formula 1: Racing to the Top!', that will run throughout the 2026 season. Additional product expansions include apparel, accessories and collectibles from Uniqlo and a broader core collection.

  • The 'Fuel the Magic' collaborations will kick off at the Australian Grand Prix this weekend (March 6-8, 2026).
  • The Gentle Monster eyewear collection and pop-up activations in Seoul and Shanghai are slated for release.
  • The Mickey Mouse plush toy in an F1 uniform will launch first in Australia to coincide with the season opener, with a broader global rollout planned later in the year.
  • The WEBTOON comic series 'Mickey X Formula 1: Racing to the Top!' will debut on March 6 during the Australian Grand Prix, with new episodes timed to each race weekend.
  • Beginning at the Chinese Grand Prix (March 13–15, 2026), select races will feature 'Fuel the Magic' fanzone pop-ups.

The players

Disney

An American multinational entertainment and media conglomerate known for its iconic characters, films, theme parks, and consumer products.

Formula 1

The highest class of international racing for open-wheel formula racing cars organized by the Fédération Internationale de l'Automobile (FIA).

Uniqlo

A Japanese casual wear designer, manufacturer and retailer that is a subsidiary of the Fast Retailing conglomerate.

Gentle Monster

A Korean eyewear brand known for its innovative and design-forward eyeglasses and sunglasses.

WEBTOON

A global digital comics platform that publishes original web-based comics and manga-style stories.

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What they’re saying

“Formula 1 and Disney sparked a cultural moment felt worldwide — and it was only the beginning. This year is about turning that moment into a season-long story. A new digital chapter with WEBTOON gives fans a reason to stay connected between race weekends, brought to life through product and standout moments that feel authentic to each stop on the calendar.”

— Tasia Filippatos, President of Disney Consumer Products

“The continued partnership with Disney leverages both Formula 1 and Disney's power of immersive cultural storytelling and engaging entertainment, integrating across product launches, fan experiences and digital content.”

— Emily Prazer, Chief Commercial Officer of Formula 1

What’s next

The Gentle Monster eyewear collection and pop-up activations in Seoul and Shanghai are slated for release, while the Mickey Mouse plush toy in an F1 uniform will have a broader global rollout later in the year following its initial launch in Australia.

The takeaway

The expanded Disney and F1 partnership demonstrates the power of iconic brands collaborating to drive deeper fan engagement through innovative product offerings, digital content, and immersive experiences that appeal to both longtime and new audiences.