Tej International Expands Global Footprint with Brand Modernization

Export and Marketing Director Swetta Kathuria drives brand evolution for the 60-year-old footwear manufacturer.

Published on Mar. 1, 2026

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Tej International Pvt Ltd, a leading Indian footwear manufacturer and exporter with a legacy spanning over six decades, has appointed Swetta Kathuria as its new Export and Marketing Director. Kathuria, based in Las Vegas, brings a blend of cultural insight, global exposure, and modern brand sensibility to the organization as it seeks to modernize its global narrative while preserving its heritage foundation.

Why it matters

The appointment of Swetta Kathuria signals Tej International's strategic shift toward integrated brand development and international engagement. As demand rises for responsibly produced and well-crafted footwear, Kathuria's leadership is expected to support the company's continued expansion into premium retail segments where buyers seek not only manufacturing reliability but also strong brand identity and storytelling.

The details

Tej International operates advanced, eco-conscious manufacturing units in North India, producing footwear using diverse construction techniques and maintaining a daily output capacity of approximately 15,000 pairs. Kathuria's role will involve overseeing export growth, international partnerships, and brand positioning, with a focus on strengthening relationships with global buyers and elevating communication across digital and retail channels.

  • Tej International was founded in 1962.
  • Swetta Kathuria was appointed as Export and Marketing Director in 2026.

The players

Tej International Pvt Ltd

A leading Indian footwear manufacturer and exporter specializing in comfort, casual, and business footwear, with a legacy spanning more than six decades.

Swetta Kathuria

The newly appointed Export and Marketing Director of Tej International, based in Las Vegas. Kathuria brings a blend of cultural insight, global exposure, and modern brand sensibility to the organization.

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What they’re saying

“Tej International represents decades of craftsmanship and trust. My vision is to build on that legacy by aligning our global communication with modern consumer expectations, enhancing visibility, expanding strategic markets, and reinforcing our reputation for quality.”

— Swetta Kathuria, Export and Marketing Director (businessinsider.com)

What’s next

Tej International is expected to continue its expansion into premium retail segments, leveraging Swetta Kathuria's leadership to strengthen relationships with global buyers and enhance the company's brand identity and storytelling.

The takeaway

Tej International's appointment of Swetta Kathuria as Export and Marketing Director signals the company's commitment to modernizing its global brand while preserving its heritage of craftsmanship and quality. This strategic move aims to align the company's communication and positioning with evolving consumer expectations in the premium footwear market.