Sammy Hagar Launches Red Rocker Supplements for Enduring Rock Stardom

The 78-year-old musician hopes his new line of vitamins and energy boosters will help him and his fans rock on for years to come.

Published on Feb. 28, 2026

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Legendary rocker Sammy Hagar, known for his work with Van Halen and his own tequila brand, has launched a new line of premium nutritional supplements called Red Rocker Essentials. Developed in partnership with Nature's Lab, the line includes men's and women's multivitamins as well as an Energy Support powder aimed at providing "jitter-free energy" and sustained focus. Hagar, who is 78 years old, says he needs the supplements to maintain the strength and flexibility required for his energetic two-hour live shows, which he hopes to continue performing for years to come.

Why it matters

As musicians age, maintaining the stamina and energy required for high-intensity live performances becomes increasingly challenging. Hagar's new supplement line reflects a growing trend of aging rock stars seeking natural ways to extend their careers and ensure their fans can enjoy their shows without seeing them "sitting down halfway through." The supplements also speak to broader consumer interest in holistic health and wellness products, especially among older adults looking to support cognitive function and overall vitality.

The details

Hagar's Red Rocker Essentials line was developed in collaboration with Wayne Gorsek, founder of the Las Vegas-based Nature's Lab. The multivitamins contain ingredients like turmeric, selenium, and methylated B-vitamins, while the Energy Support powder features a caffeine alternative called enfinity Paraxanthine that is meant to provide a boost without the typical crash. Hagar says he was introduced to the supplements when Gorsek attended one of his Las Vegas residency shows and offered him samples, which Hagar found helped him feel more flexible and energized before taking the stage.

  • Hagar's upcoming tour starts in June 2026.
  • Hagar will perform residencies at Park MGM in Las Vegas from March 12-21, 2026 and again from September 18-26, 2026.

The players

Sammy Hagar

A 78-year-old musician known as the former frontman of the band Van Halen, as well as for his tequila and spirits brands.

Wayne Gorsek

The founder of Nature's Lab, the Las Vegas-based company that developed Hagar's Red Rocker Essentials supplement line.

Nature's Lab

A Las Vegas-based company that developed the Red Rocker Essentials supplement line in partnership with Sammy Hagar.

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What they’re saying

“I need strength and flexibility to do a two-hour show at my age ... and I want to do this the rest of my life, as long as I can anyway.”

— Sammy Hagar (USA TODAY)

“The first thing I told Wayne was, 'I need the energy without that crash.'”

— Sammy Hagar (USA TODAY)

“I'm not a big endorsement guy. I usually start my own companies. But I thought, I can't do this one on my own. ... Wayne, he's like my supplement coach.”

— Sammy Hagar (USA TODAY)

What’s next

Hagar's upcoming tour and Las Vegas residencies will provide opportunities for him to promote the Red Rocker Essentials line to his fans.

The takeaway

Sammy Hagar's new supplement line reflects the challenges aging rock stars face in maintaining the energy and stamina required for high-intensity live performances, as well as growing consumer interest in natural health and wellness products. By partnering with a supplement company, Hagar hopes to extend his own performing career while also supporting the longevity of his devoted fanbase.