Free Climber Alex Honnold Promotes Nevada Adventure Tourism

The renowned climber partners with Travel Nevada to showcase the state's outdoor offerings beyond the Las Vegas Strip.

Published on Feb. 26, 2026

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World-famous free climber Alex Honnold, a Las Vegas resident, has partnered with Nevada's tourism agency to promote outdoor adventure across the state. Honnold, known for his daring feats like climbing Taipei 101, believes Nevada offers unparalleled access to rock climbing and other activities, especially in lesser-known areas like Ely. With Nevada's tourism struggling, Honnold hopes his new series "Get A Little Out There With Alex Honnold" will inspire more people to explore the Silver State's natural wonders.

Why it matters

As Nevada works to recover from a tourism slump, Honnold's partnership with Travel Nevada aims to highlight the state's outdoor recreation opportunities beyond the Las Vegas Strip. By showcasing lesser-known destinations like Ely, the campaign could drive visitation to rural communities and public lands, boosting the state's economy.

The details

Honnold, an advocate for outdoor preservation in Nevada, has worked to protect climbing routes on public lands like Red Rock Canyon. He believes Nevada offers some of the best rock climbing access in the world, coupled with a convenient airport and living situation in Las Vegas. Honnold's new series "Get A Little Out There With Alex Honnold" will take viewers on outdoor adventures across the state to discover hidden gems.

  • Honnold recently climbed to the top of Taipei 101 in Taiwan, with the feat streamed live on Netflix.
  • Episode 1 of Honnold's series drops on February 26, 2026 on Outside TV.

The players

Alex Honnold

A world-renowned free climber and Las Vegas resident who has partnered with Nevada's tourism agency to promote outdoor adventure in the state.

Travel Nevada

Nevada's state tourism agency that has collaborated with Honnold on the new adventure tourism campaign.

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What they’re saying

“Everyone I meet is like, 'Why would you live in Vegas?' They think, they think I just spent all my time on the Strip. The Strip is cool-- it's incredible in its own way, world-class entertainment and everything. But man, the outdoor access is unparalleled.”

— Alex Honnold (fox5vegas.com)

“Ely, Nevada. The potential, the bare bones of having a small town at the base of giant mountains, the access to skiing, the access to trails--I was like, this is as good as any kind of Colorado resort town.”

— Alex Honnold (fox5vegas.com)

What’s next

Episode 1 of Honnold's series "Get A Little Out There With Alex Honnold" will premiere on February 26, 2026 on Outside TV.

The takeaway

By partnering with renowned climber Alex Honnold, Nevada's tourism agency hopes to inspire more visitors to explore the state's abundant outdoor recreation opportunities beyond the Las Vegas Strip, potentially boosting tourism to rural communities and public lands.