Broadway Star and Illusionist Rob Lake Signs With WME

The performer known for his viral 'America's Got Talent' audition has joined the talent agency.

Published on Feb. 26, 2026

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Broadway star and illusionist Rob Lake has signed with the talent agency WME. Lake recently starred in a holiday special on Broadway and has performed in casinos, arenas, and theaters in over 60 countries worldwide. He is widely regarded as the world's most sought-after Architect of Illusion, serving as illusion designer, magic consultant, and creative collaborator for high-profile productions including Broadway shows, Disney's 'Aladdin,' and Adele's Las Vegas residency.

Why it matters

Rob Lake's signing with WME represents a major career milestone for the acclaimed illusionist, who has built a global reputation through his viral television appearances and work as a creative collaborator on some of the entertainment industry's biggest productions.

The details

Lake first gained widespread attention in 2018 when his audition on 'America's Got Talent,' in which he appeared out of thin air, went viral. Since then, he has continued to captivate audiences around the world with his must-see illusion productions. In addition to his own stage shows, Lake has lent his talents as an Architect of Illusion to a wide range of high-profile entertainment projects, cementing his status as one of the most sought-after magic consultants in the industry.

  • Lake appeared on 'America's Got Talent' in 2018.
  • Lake recently starred on Broadway for the holiday special 'Rob Lake Magic With Special Guests The Muppets' at the Broadhurst Theatre.
  • In 2008, Lake became the youngest magician in history to receive magic's highest honor — The Merlin Award for International Stage Magician of the Year.

The players

Rob Lake

A Broadway star and illusionist who has signed with the talent agency WME. He is widely regarded as the world's most sought-after Architect of Illusion, serving as illusion designer, magic consultant, and creative collaborator for high-profile productions.

WME

A talent agency that has signed Broadway star and illusionist Rob Lake.

Simon Cowell

A judge on 'America's Got Talent' in 2018 who praised Lake's audition, telling him 'You have magic powers. You do, you have them. This is exactly what you should be doing. It was very unique. It was a great audition, well done.'

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What they’re saying

“You have magic powers. You do, you have them. This is exactly what you should be doing. It was very unique. It was a great audition, well done.”

— Simon Cowell, Judge, America's Got Talent (America's Got Talent)

The takeaway

Rob Lake's signing with WME represents a significant milestone in the career of the acclaimed illusionist, who has built a global reputation through his viral television appearances and work as a creative collaborator on some of the entertainment industry's biggest productions. This move positions Lake for continued growth and success in the years to come.