INVISION Magazine Launches INVISION MATCH!, An Invite-Only Event for Optometry Leaders

The new event aims to facilitate high-value connections between private practice owners and industry suppliers.

Published on Feb. 25, 2026

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INVISION, a leading magazine for independently owned eyecare professionals, has announced the creation of INVISION MATCH!, a new invite-only event designed to deliver curated, one-on-one meetings between private optometry practice owners and leading industry suppliers. The inaugural event will take place September 30 – October 2, 2026, at The Palms Hotel & Casino in Las Vegas.

Why it matters

INVISION MATCH! represents a deliberate shift away from the traditional trade show model, focusing on facilitating meaningful business connections and outcomes rather than broad exposure. By carefully curating the attendees and managing the event logistics, INVISION aims to create an environment where private practice owners and suppliers can have focused, productive conversations.

The details

Attendance at INVISION MATCH! will be strictly limited, with only 20 private practice owners generating over $1 million in annual revenue invited to participate. Supplier participation will also be capped at no more than two companies per category. INVISION will oversee all event logistics, including curated meeting schedules, hosted accommodations, delegate travel, meals, and networking experiences.

  • INVISION MATCH! will take place September 30 – October 2, 2026.
  • The inaugural event will be held at The Palms Hotel & Casino in Las Vegas.

The players

INVISION Magazine

A leading magazine that helps North America's independently owned eyecare professionals improve their businesses by providing them with smart ideas they can put directly into action each month and daily online.

SmartWork Media

The publisher of INVISION Magazine, as well as other business-to-business publications such as INSTORE, PETS+, Signs of The Times, VMSD, Big Picture and Screen Printing magazines.

Deirdre Carroll

The editor-in-chief of INVISION Magazine.

Matthijs Braakman

The CEO of SmartWork Media.

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What they’re saying

“INVISION's mission has always been to empower ECPs to do their jobs better, and as the industry evolves, so will the ways we support them.”

— Deirdre Carroll, Editor-in-Chief, INVISION Magazine (INVISION Magazine)

“The goal of INVISION MATCH! isn't exposure — it's results. By curating both sides of the room and managing the experience end to end, we're creating an environment where meaningful conversations happen, and real decisions move forward.”

— Matthijs Braakman, CEO, SmartWork Media (INVISION Magazine)

What’s next

Optometry practice owners interested in attending as hosted delegates may apply for consideration on the INVISION MATCH! website.

The takeaway

INVISION MATCH! represents a shift in the trade show model, focusing on facilitating high-value connections and business outcomes rather than broad exposure. By carefully curating the attendees and managing the event logistics, INVISION aims to create an environment where private practice owners and suppliers can have focused, productive conversations.