Hard Rock Taps Industry Veterans to Lead New Las Vegas and Florida Resorts

Upcoming Hard Rock properties in Las Vegas and Florida name new presidents and general managers.

Published on Feb. 25, 2026

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Hard Rock International and Seminole Gaming have announced key leadership appointments for their upcoming casino resorts in Las Vegas and Florida. Justin Wyborn has been named senior vice president and general manager of the Hard Rock Hotel & Casino Las Vegas and Guitar Hotel Las Vegas, while Travis Lunn and Randy Morton have been appointed presidents of the Seminole Hard Rock properties in Tampa and Hollywood, respectively.

Why it matters

These high-profile hires signal Hard Rock's commitment to assembling an experienced and talented team to oversee the openings of its newest flagship resorts in key gaming markets. The appointments of industry veterans like Lunn and Morton also demonstrate Hard Rock's ability to attract top talent from competitors as it expands its footprint.

The details

Justin Wyborn, who has nearly 25 years of industry experience and has been with Hard Rock since 2013, will oversee the new Las Vegas complex that will feature nearly 3,600 hotel rooms, 175,000 square feet of gaming space, and numerous entertainment and dining venues. Travis Lunn, the former president and COO of Mandalay Bay, was named president of the Seminole Hard Rock Hotel & Casino Tampa. Randy Morton, who spent almost a decade as president and COO of the Bellagio, was appointed president of the Seminole Hard Rock Hotel & Casino Hollywood in Florida.

  • The Hard Rock Hotel & Casino Las Vegas and Guitar Hotel Las Vegas are expected to be completed by the second half of 2027.
  • Wyborn, Lunn, and Morton were all appointed to their new roles in February 2026.

The players

Justin Wyborn

Senior vice president and general manager of Hard Rock Hotel & Casino Las Vegas and Guitar Hotel Las Vegas.

Travis Lunn

Former president and chief operating officer of Mandalay Bay casino, named president of Seminole Hard Rock Hotel & Casino Tampa.

Randy Morton

Former president and chief operating officer of the Bellagio casino, named president of Seminole Hard Rock Hotel & Casino Hollywood.

Jim Allen

Chairman of Hard Rock International and chief executive officer of Seminole Gaming.

Joe Lupo

President of Hard Rock Las Vegas.

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What they’re saying

“These appointments reflect both the exceptional talent within our organization and the caliber of new leaders we're bringing to our team. Each individual brings exceptional gaming and hospitality experience that will benefit our guests, team members and the local communities we serve. I'm confident they will uphold our standards of excellence and contribute to our continued growth.”

— Jim Allen, Chairman of Hard Rock International and chief executive officer of Seminole Gaming (Las Vegas Review-Journal)

What’s next

The Hard Rock Hotel & Casino Las Vegas and Guitar Hotel Las Vegas are expected to be completed by the second half of 2027, marking the opening of Hard Rock's newest flagship resorts in a key gaming market.

The takeaway

Hard Rock is assembling an experienced and talented leadership team to oversee the openings of its newest casino resorts in Las Vegas and Florida, underscoring the company's commitment to growth and excellence in the gaming and hospitality industry.