Gyu+ Expands with Second Las Vegas Location

Japanese sandwich shop brings its signature milk bread creations to southwest Las Vegas.

Published on Feb. 23, 2026

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Gyu+, a Japanese sandwich chain, has opened its second location in Las Vegas, this time in the southwest Valley. The new outpost continues the company's expansion following the success of its first Chinatown spot, which has seen strong demand for its authentic Japanese cuisine beyond just sushi. The menu features premium items like the Japanese Wagyu Sando, as well as standouts like the Egg Sando made with Jidori eggs.

Why it matters

Gyu+'s expansion reflects the growing popularity of Japanese cuisine in Las Vegas beyond the traditional sushi market. As a homegrown concept that has evolved from a cloud kitchen to a brick-and-mortar presence, the brand's growth signals the city's appetite for high-quality, innovative takes on classic Japanese fare.

The details

The new southwest Las Vegas location features a larger, brighter dining area and an expanded menu compared to the original Chinatown spot. Gyu+ was founded by Elevate Hospitality Group's Freddie Paloma and Luis De Santos, who have built the brand from a cloud kitchen into a popular brick-and-mortar concept, including the Gyu+ Social Lounge in Chinatown. The menu focuses on crustless shokupan sandwiches filled with premium ingredients, like the Japanese Wagyu Sando featuring A5 Japanese Wagyu Filet, as well as standout items like the Egg Sando made with Jidori eggs.

  • Gyu+ opened its first location in Las Vegas' Chinatown in 2024.
  • The new southwest Valley location opened in February 2026.

The players

Gyu+

A Japanese sandwich chain that has expanded from a cloud kitchen to multiple brick-and-mortar locations in Las Vegas, known for its authentic Japanese cuisine and premium menu items like the Japanese Wagyu Sando.

Freddie Paloma

Co-founder of Elevate Hospitality Group, which built the Gyu+ brand from a cloud kitchen into a popular brick-and-mortar concept.

Luis De Santos

Co-founder of Elevate Hospitality Group, which built the Gyu+ brand from a cloud kitchen into a popular brick-and-mortar concept.

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What they’re saying

“We're thrilled to expand our footprint in Las Vegas.”

— Freddie Paloma, Co-founder, Elevate Hospitality Group (x1075lasvegas.com)

What’s next

Gyu+ plans to continue its expansion throughout the Las Vegas Valley, with additional locations expected to open in the coming years.

The takeaway

Gyu+'s growth reflects the evolving culinary landscape in Las Vegas, where Japanese cuisine beyond sushi is gaining popularity. As a homegrown concept that has successfully transitioned from a cloud kitchen to a brick-and-mortar presence, Gyu+ is poised to become a leading player in the city's vibrant food scene.