Agassi Sports Entertainment Launches Global Pickleball Championship

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Agassi Sports Entertainment, headquartered in Las Vegas, has announced plans for the World Series of Pickleball, a new global pickleball championship property developed in partnership with international event group TEAM Marketing. The event is intended to blend competitive sport with entertainment, hospitality, and international media exposure, and will feature marquee open formats, team competitions, and substantial prize purses to attract players of all skill levels from across the globe.

Why it matters

Pickleball's popularity has surged nationwide, and organizers believe the World Series will showcase Las Vegas as a premier destination for both sports fans and competitors. If successful, the event could add another major annual attraction to the valley's expanding sports calendar.

The details

The World Series of Pickleball will be managed by the expertise of TEAM Marketing, known for helping build major international competitions. Tennis legend Andre Agassi, a significant shareholder with Agassi Sports Entertainment, said the event aims to elevate pickleball while driving economic activity in Las Vegas. The property will pursue sponsorship, ticketing, hospitality partnerships, and global distribution channels as part of its long-term commercial growth strategy.

• The World Series of Pickleball was announced on February 17, 2026.

What they’re saying

What’s next

Event planners say the first World Series of Pickleball championship is expected to take place in Las Vegas in 2027.