Las Vegas Band Foundry Launches Hard Rock-Inspired Coffee

Foundry Coffee aims to deliver bold, unapologetic flavors to morning routines.

Published on Feb. 18, 2026

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Foundry, a Las Vegas-based hard rock band, has launched a new coffee brand called Foundry Coffee that aims to bring the same bold, unapologetic attitude of their music to the morning coffee routine. The band says their coffee is not just about the logo, but about delivering a product that lives up to the rock 'n' roll spirit behind it.

Why it matters

The launch of Foundry Coffee represents a unique crossover between the music and food/beverage industries, tapping into the growing popularity of celebrity-backed consumer products. It also reflects the ongoing premiumization and artisanal trends in the coffee market, as consumers seek out bolder, more distinctive flavors.

The details

Foundry, the band behind the new coffee brand, is known for their hard rock sound. They say they wanted to bring that same unapologetic attitude and flavor profile to their coffee, which they describe as bold and intense. The coffee is being marketed as a premium, small-batch product that aims to stand out from typical mass-market coffee offerings.

  • Foundry Coffee launched in February 2026.

The players

Foundry

A Las Vegas-based hard rock band that has launched a new coffee brand called Foundry Coffee.

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The takeaway

Foundry Coffee's launch demonstrates how musicians and other celebrities are increasingly leveraging their brand power to enter new product categories, blurring the lines between entertainment and consumer goods. The success of this venture will depend on whether Foundry can truly deliver a premium coffee experience that matches their rock 'n' roll image.