Geotab Expands Beyond Fleet Tracking to Become a Data Powerhouse

The telematics company is transitioning to provide high-quality data from every source it can, including asset tracking and video cameras, to feed the growing demand for AI-powered insights.

Published on Feb. 14, 2026

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Geotab, the world's largest fleet telematics company, is facing the challenges posed by the rise of AI and is transitioning its business beyond just tracking fleet vehicles. The company is now focused on providing high-quality data from a wide range of sources, including asset tracking devices and video cameras, to feed the growing demand for AI-powered insights. Geotab is aiming to become a supplier of the "food for AI" by collecting data on everything from vehicle behavior to employee safety and city infrastructure.

Why it matters

As AI becomes an existential threat to traditional software companies, Geotab is positioning itself to be a key provider of the high-quality data that will be essential for powering AI-driven insights and services. By expanding beyond just fleet tracking, Geotab is aiming to become an indispensable data source for a wide range of industries and applications, from smart city management to predictive maintenance.

The details

Geotab is launching new product lines like the GO Anywhere asset tracker and the GO Focus camera system to expand its data collection capabilities beyond just fleet vehicles. The GO Anywhere tracker can provide 10 years of hourly location updates for any asset, while the GO Focus cameras can stream live video data that can be analyzed by AI for applications like debris detection and traffic management. Geotab is also integrating its data with AI assistants like Anthropic's Claude to enable natural language querying of its vast data pools.

  • Geotab made the announcements about its new product lines and data strategy at its annual Geotab Connect conference in Las Vegas in February 2026.

The players

Geotab

The world's largest fleet telematics company, providing data and insights to help organizations optimize their vehicle fleets and operations.

Neil Cawse

The CEO and founder of Geotab, who outlined the company's transition towards becoming a provider of high-quality data to power AI-driven insights.

Anthropic

An AI research company whose Claude language model is being integrated with Geotab's data to enable natural language querying.

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What they’re saying

“This is the thing that every single CEO should be obsessed about right now. It's a human change control problem, to move from where they are today to this AI-first world.”

— Neil Cawse, CEO and Founder, Geotab (Forbes)

“We have been asking what the future of Geotab is. We realized we always saw ourselves as an insights company. If our role in the new world of AI is no longer about providing insights, we need to be the company that provides food for AI. The quality of the data and the amount of the data is what is going to drive the AI – feeding the digital twin. That is our new role, and that means not just for your vehicles, but everything in your organization, everything in operations, everything across the board.”

— Neil Cawse, CEO and Founder, Geotab (Forbes)

What’s next

Geotab plans to continue expanding its data collection capabilities beyond just fleet vehicles, with a focus on asset tracking and video cameras that can feed into AI-powered insights and services. The company is also exploring deeper integrations with AI assistants like Anthropic's Claude to enable more natural language-based querying of its data.

The takeaway

Geotab's transition from a fleet telematics company to a provider of high-quality data for AI-powered insights highlights the growing importance of data as the foundation for the next generation of software and services. As AI becomes more pervasive, companies like Geotab that can aggregate and curate diverse data sources will be well-positioned to thrive in the new AI-first world.