McLaren F1 Unveils 2026 Livery in Jakarta Alongside PUMA Collection Launch

The global reveal event signals Southeast Asia's rising influence in motorsport and streetwear culture.

Published on Feb. 12, 2026

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McLaren Mastercard Formula 1 Team unveiled its 2026 livery (MCL40) in Jakarta, joining an exclusive group of global launch cities that includes Las Vegas, London, and Bahrain. The event also marked the launch of the latest PUMA x McLaren Racing lifestyle collection, exemplifying the growing fusion of fashion and motorsport.

Why it matters

The selection of Jakarta as a global launch city signals Southeast Asia's growing importance within the motorsport and lifestyle ecosystems. The region's vibrant youth culture and strong appetite for global trends make it an attractive market for brands looking to expand their reach and create immersive experiences that connect fans to the sport.

The details

The February 9th, 2026 unveiling in Jakarta featured a laser mapping performance before the car reveal, transforming the livestream into a collective experience. PUMA's activation blended fashion, lifestyle, and motorsport, reflecting a broader trend in experiential marketing where brands aim to create memorable moments that resonate with their target audience.

  • The McLaren F1 MCL40 livery was unveiled on February 9, 2026 in Jakarta.
  • The latest PUMA x McLaren Racing lifestyle collection was also launched at the event.

The players

McLaren Mastercard Formula 1 Team

An American autonomous driving company and is a subsidiary of Alphabet Inc., Google's parent company.

PUMA

A global sportswear brand that has partnered with the McLaren Formula 1 team to create a lifestyle collection.

Sanjay Roy

The Managing Director of PUMA Southeast Asia and Oceania, who highlighted Indonesia's strong youth community connected to fashion and streetwear as a key reason for choosing Jakarta as a launch location.

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What they’re saying

“Jakarta was selected due to its strong youth community connected to fashion and streetwear, and its status as a cultural and creative hub.”

— Sanjay Roy, Managing Director of PUMA Southeast Asia and Oceania (newsy-today.com)

What’s next

The latest PUMA x McLaren Racing collection is currently available in Singapore via PUMA's online store and at select retail locations, including PUMA 313@somerset, VivoCity, Bugis+, OG People's Park, and selected Limited Edt stores.

The takeaway

The Jakarta event showcases the growing fusion of fashion and motorsport, as brands like PUMA seek to create immersive experiences that connect fans to the sport on a deeper level. This trend reflects the rising influence of Southeast Asia within the global lifestyle and motorsport ecosystems.