Las Vegas Photographer Captures City's Iconic Billboard Images

Jerry Metellus has photographed the Strip's most recognizable branding campaigns.

Published on Feb. 12, 2026

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Jerry Metellus, a photographer based in Las Vegas, has captured iconic billboard images and branding campaigns along the Las Vegas Strip. Metellus' journey to photography was unconventional, starting as a dancer before transitioning to modeling and eventually finding his passion behind the camera. He has worked on projects for shows like America's Next Top Model and now focuses on photographing entertainment-related subjects like dancers and Cirque du Soleil artists to capture the essence of his subjects.

Why it matters

Las Vegas is known for its vibrant and ever-changing landscape, especially along the Strip, where large-scale billboards and branding campaigns are a key part of the city's visual identity. Metellus' work helps preserve and showcase these iconic images, providing a unique perspective on the city's entertainment-focused culture and global appeal.

The details

Metellus, who was born in Haiti and immigrated to the United States as a child, says his diverse background and experiences have shaped his artistic approach. He emphasizes the importance of excellence and capturing the true essence of his subjects, whether they are models, dancers, or Cirque du Soleil performers. Metellus embraces Las Vegas' global audience and aims to create universal experiences and feelings through his photography.

  • Metellus started working on America's Next Top Model in the early 2000s.
  • He has continued photographing iconic Las Vegas billboards and branding campaigns in recent years.

The players

Jerry Metellus

A photographer based in Las Vegas who has captured iconic billboard images and branding campaigns along the Strip. Metellus started as a dancer before transitioning to modeling and eventually finding his passion behind the camera.

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What they’re saying

“The fundamental difference between an amateur and a professional is an amateur takes an amazing photo by accident. I'll take it by design.”

— Jerry Metellus, Photographer (fox5vegas.com)

“So, this is one of my favorite things to do is work with artists of movement. So, dancers, Cirque artists. And that's my greatest joy. When we're able to get that sweet, get that perfect shot. It's amazing.”

— Jerry Metellus, Photographer (fox5vegas.com)

What’s next

Metellus plans to continue capturing the ever-evolving landscape of the Las Vegas Strip, showcasing the city's iconic billboards and branding campaigns to a global audience.

The takeaway

Jerry Metellus' photography work highlights the unique visual identity of Las Vegas, preserving the city's entertainment-focused culture and global appeal through his artistic lens. His unconventional path to photography and emphasis on excellence have allowed him to create striking, intentional images that resonate with viewers worldwide.