Las Vegas Woman Pleads Guilty to Counterfeit Coupon Scheme

Serena Reamy Hedden made and sold millions in fake coupons online and through social media.

Published on Feb. 11, 2026

Got story updates? Submit your updates here. ›

A Las Vegas woman has pleaded guilty to manufacturing and selling millions of dollars' worth of counterfeit coupons over a two-year period. Serena Reamy Hedden admitted to inflating coupon values, then selling the fake coupons online and through social media to co-conspirators, who used them to obtain free or discounted merchandise from retailers.

Why it matters

Coupon fraud is a growing problem that costs retailers and consumers billions each year. This case highlights the scale and sophistication of some counterfeiting operations, as well as the need for stronger safeguards to protect the integrity of the coupon system.

The details

According to court documents, Hedden produced nearly 3.5 million counterfeit coupons at her home from August 2017 to September 2019. She then sold the fake coupons to co-conspirators through social media, online marketplaces, and the U.S. Postal Service. Hedden would use the coupons herself to obtain free or discounted merchandise, which she would then resell from her home.

  • From August 2017 to September 2019, Hedden manufactured and sold the counterfeit coupons.
  • In September 2019, a search warrant executed at Hedden's home uncovered the equipment and materials used to make the fake coupons.
  • On May 7, 2026, Hedden is scheduled to be sentenced for her crimes.

The players

Serena Reamy Hedden

A Las Vegas woman who pleaded guilty to manufacturing and selling millions of dollars' worth of counterfeit coupons over a two-year period.

United States Department of Justice

The federal agency that investigated and prosecuted Hedden for her coupon counterfeiting scheme.

Got photos? Submit your photos here. ›

What they’re saying

“This case demonstrates the serious impact of large-scale counterfeit coupon schemes on retailers and consumers alike. Serena Hedden's actions not only defrauded businesses out of millions of dollars, but also undermined the integrity of the marketplace. We remain committed to investigating and prosecuting those who engage in such fraudulent activity.”

— Eddy Wang, Special Agent in Charge (United States Department of Justice)

What’s next

Hedden faces a maximum sentence of 20 years in prison for her crimes. Her sentencing is scheduled for May 7, 2026.

The takeaway

This case highlights the growing problem of coupon fraud, which can have significant financial and reputational consequences for retailers and consumers alike. It underscores the need for stronger safeguards and enforcement to protect the integrity of the coupon system.