HOPTEK Appoints Marc Held as CEO to Lead Freight Tech Innovator

Held, a serial supply chain entrepreneur, will prioritize freight monetization using HOPTEK's AI-powered suite to help trucking companies improve efficiency, revenue and profitability.

Published on Feb. 11, 2026

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HOPTEK, a leader in AI and automation-driven trucking and fleet transportation solutions, has appointed Marc Held as its new CEO. Held is a serial supply chain entrepreneur who has previously founded and led successful companies in maritime intelligence, inventory optimization, and predictive freight pricing. He joins HOPTEK with the mandate to accelerate the company's freight monetization platform, which enables fleets to see, act, and monetize freight through automation.

Why it matters

HOPTEK's solutions address chronic challenges in the trucking industry by helping fleets increase revenue, utilization, and financial performance through AI-powered tools for freight orchestration, load acceptance, and dispatch. Held's appointment signals HOPTEK's commitment to further developing its freight monetization capabilities, which could have a significant impact on the profitability and efficiency of trucking companies.

The details

HOPTEK's suite of solutions provides fleets with the best available decision-making tools to address dynamic routing and load scenarios. The company is currently a strategic partner to several major U.S. fleets, including Werner Enterprises Inc., Prime Inc., Marten Transport, and Hirschbach Motor Lines, Inc. Held, who has a proven track record of scaling game-changing technologies, will lead HOPTEK's efforts to expand its freight monetization platform and drive further growth.

  • HOPTEK was founded in 2021 when global strategy and management consultancy Kearney brought its transportation and tech expertise together to help transform the trucking industry.
  • Marc Held has joined HOPTEK as the new CEO in February 2026.

The players

HOPTEK

A leader in AI and automation-driven trucking and fleet transportation solutions, founded in 2021 as a joint effort between Kearney and the trucking industry.

Marc Held

A serial supply chain entrepreneur who has previously founded and led successful companies in maritime intelligence, inventory optimization, and predictive freight pricing. He has been appointed as the new CEO of HOPTEK.

Stefan Simonetti

The Chairman of the Board at HOPTEK, who has expressed excitement about Held's appointment and his ability to drive growth and scale game-changing technologies.

Werner Enterprises Inc.

One of the forward-thinking fleets that is a strategic partner to HOPTEK.

Prime Inc.

One of the forward-thinking fleets that is a strategic partner to HOPTEK.

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What they’re saying

“I've spent 15 years building data and intelligence products for supply chain — HOPTEK is the first company I've seen that turns that intelligence into automated margin capture. Freight monetization is a completely new category, and we're defining it.”

— Marc Held (natlawreview.com)

“We are thrilled to welcome Marc to our team at this pivotal moment in HOPTEK's evolution. His exceptional ability to identify and apply innovative technologies that drive real value underscores HOPTEK's growing reputation as a leader in AI and fleet operations. We firmly believe Marc's proven leadership in delivering growth and scaling game-changing technologies will empower us to accomplish both our short-term and long-term objectives.”

— Stefan Simonetti, Chairman of the Board, HOPTEK (natlawreview.com)

What’s next

HOPTEK will continue to expand its freight monetization platform and work with more forward-thinking fleets to help them improve efficiency, revenue, and profitability through the use of its AI-powered solutions.

The takeaway

HOPTEK's appointment of Marc Held as CEO signals the company's commitment to further developing its innovative freight monetization capabilities, which could have a significant impact on the trucking industry by helping fleets optimize their operations and financial performance through the use of AI and automation.