Pizza Hut and Backstreet Boys Launch Heart-Shaped Pizza for Valentine's Day

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Pizza Hut has partnered with Backstreet Boys members Nick Carter and Howie Dorough to launch a special heart-shaped pizza promotion just in time for Valentine's Day. From now through February 22, fans can order a medium one-topping heart-shaped pizza starting at $11.99 through the Pizza Hut app, online, or in-store. The collaboration includes a series of new promotional videos featuring the two Backstreet Boys members.

Why it matters

The Pizza Hut and Backstreet Boys partnership taps into the current nostalgia wave surrounding the iconic 90s boy band, who are celebrating the 25th anniversary of their hit album Millennium. The heart-shaped pizza deal provides a fun, romantic option for fans of both pizza and the Backstreet Boys to celebrate Valentine's Day.

The details

The limited-time heart-shaped pizza promotion allows customers to order a medium one-topping pizza in the shape of a heart starting at $11.99. The deal is available through the Pizza Hut app, online, or in-store. To promote the collaboration, Pizza Hut has released a series of new videos featuring Backstreet Boys members Nick Carter and Howie Dorough.

• The heart-shaped pizza promotion runs from February 10 to February 22, 2026.
• The Backstreet Boys are currently celebrating the 25th anniversary of their hit album Millennium.

What’s next

The heart-shaped pizza promotion will be available through February 22, 2026.