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Dana White: Zuffa Boxing Ready to Expand Beyond the Apex
Zuffa Boxing plans national expansion with new fighters and events outside Las Vegas as early as this year.
Feb. 2, 2026 at 4:55pm
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In a recent interview, UFC President Dana White discussed Zuffa Boxing's plans for national expansion, including adding new fighters, entering additional markets, and staging events outside of Las Vegas as early as 2026. White emphasized that the promotion's focus is on long-term growth rather than a sprint, using the controlled environment of the UFC's Meta Apex to test fighters, production, and pacing before scaling outward.
Why it matters
Zuffa Boxing's expansion plans signal the promotion's ambition to establish itself as a major player in the boxing landscape beyond its current base in Las Vegas. This move could bring more high-profile boxing events to new markets and introduce Zuffa Boxing's roster of fighters to wider audiences.
The details
According to White, Zuffa Boxing's expansion will be driven by new fighter signings, business deals, and a move into additional territories beyond Las Vegas. The promotion is currently using the Meta Apex, a controlled environment, to test and refine its operations before scaling up. White also acknowledged that Zuffa Boxing is likely to continue hosting Sunday night events even after the NFL season begins.
- Zuffa Boxing plans to expand nationally and stage events outside of Las Vegas as early as 2026.
- The promotion is currently using the Meta Apex in Las Vegas to test and refine its operations.
The players
Dana White
The president of the UFC, who oversees the Zuffa Boxing promotion.
Nick Khan
A representative of Zuffa Boxing who has been communicating with Turki Alalshikh about the promotion's progress.
Turki Alalshikh
An individual who has provided feedback on Zuffa Boxing's development, likely in an advisory or investor capacity.
What they’re saying
“Very likely”
— Dana White, President, UFC (Vegas Sports Today)
“Well, it'll definitely be new signings, new deals, more territories to go into. I'm telling you guys, at the end of '26, like I said before, I'll let our body of work this year speak for itself, but it's going to be impressive.”
— Dana White, President, UFC (Vegas Sports Today)
“No, I haven't talked to him. Nick has. He and I were texting last night, but about his fight last night. Yeah, no, he's happy with it.”
— Dana White, President, UFC (Vegas Sports Today)
“Coming into this, my approach was to build it from the ground up again. And that's what we're doing here.”
— Dana White, President, UFC (Vegas Sports Today)
“Tonight had that USA's Tuesday Night Fights feel. USA's Tuesday Night Fights created all the pay-per-view stars of the '90s. And that's the goal here.”
— Dana White, President, UFC (Vegas Sports Today)
What’s next
Zuffa Boxing plans to continue testing and refining its operations at the Meta Apex in Las Vegas before expanding to new markets and venues later this year.
The takeaway
Zuffa Boxing's expansion plans signal the promotion's ambition to establish itself as a major player in the boxing landscape beyond its current base in Las Vegas. By using the controlled environment of the Meta Apex to test and refine its operations, Zuffa Boxing is laying the groundwork for a national expansion that could bring more high-profile boxing events to new markets.
