Toyota Becomes First Official Automotive Sponsor of T-Mobile Arena

New partnership grants Toyota prominent branding and fan engagement opportunities at the iconic Las Vegas venue.

Jan. 29, 2026 at 3:15pm

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T-Mobile Arena in Las Vegas has announced a new partnership with the Southern Nevada Toyota Dealers, naming Toyota as the venue's first-ever Official Automotive Sponsor and a Founding Partner. The deal includes prominent Toyota branding throughout the arena, a Toyota-branded VIP suite entrance, and various fan engagement initiatives.

Why it matters

This partnership represents a significant milestone for T-Mobile Arena, as Toyota becomes the first automotive brand to align with the iconic Las Vegas venue. The deal will provide Toyota with high-visibility branding and unique opportunities to connect with fans, further solidifying the automaker's presence in the local market.

The details

As a Founding Partner, Toyota will receive prominent brand integrations throughout T-Mobile Arena, including physical and digital signage, as well as on-site vehicle displays. The agreement also grants Toyota naming rights to one of the venue's five VIP suite entrances, which will now be known as the 'Toyota Suite Entrance.' Additionally, fans will enjoy interactive activations, exclusive giveaways, and other initiatives throughout the partnership, starting with a sweepstakes to win a new Toyota 4Runner.

  • The partnership between T-Mobile Arena and the Southern Nevada Toyota Dealers was announced on January 29, 2026.

The players

Toyota

An automotive manufacturer and the first-ever Official Automotive Sponsor of T-Mobile Arena.

Southern Nevada Toyota Dealers Association

The local group of Toyota dealerships that partnered with T-Mobile Arena to bring Toyota on as a Founding Partner and Official Automotive Sponsor.

T-Mobile Arena

A multi-purpose indoor arena located in Las Vegas, Nevada, and the venue that has partnered with Toyota as its first Official Automotive Sponsor.

Robby Findlay

The President of the Southern Nevada Toyota Dealers Association.

Massimo Bizzarro

The General Manager of T-Mobile Arena.

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What they’re saying

“For us, this partnership is about more than visibility—it's about being part of the energy that defines this city. As a Founding Partner and the first automotive brand to align with T-Mobile Arena, we're honored to take on this role. We are excited to continue connecting with fans in bold, meaningful ways and to link the Toyota brand with one of the most recognizable destinations in the city.”

— Robby Findlay, President of the Southern Nevada Toyota Dealers Association

“This is a historic moment for T-Mobile Arena as we finalize our first automotive relationship. We look forward to collaborating with the Southern Nevada Toyota Dealers and appreciate the shared commitment both our teams have to the local community.”

— Massimo Bizzarro, General Manager of T-Mobile Arena

What’s next

The partnership between Toyota and T-Mobile Arena is expected to bring new fan engagement initiatives and exclusive giveaways to the venue throughout the duration of the multi-year agreement.

The takeaway

This deal solidifies Toyota's presence in the Las Vegas market and provides the automaker with a high-profile platform to connect with fans and the local community at one of the city's most iconic entertainment destinations.