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Study Finds Teen Boys Targeted by Online Gambling Ads
More than a third of 11-17 year old boys admit to gambling in the past year, raising concerns about underage access.
Jan. 29, 2026 at 7:31am
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A new study by Common Sense Media reveals that over a third of teenage boys between 11-17 years old have gambled in the past year, with 60% seeing gambling ads on social media and YouTube. The research highlights how young boys are being lured into online gambling through targeted algorithmic messaging and loot box mechanics, despite the legal gambling age being 18 in the U.S.
Why it matters
The findings are a wake-up call for parents, as gambling addiction can have serious consequences for teens' mental health, finances, and overall wellbeing. The study also underscores the need for greater regulation and age verification on social media and gambling platforms to protect vulnerable youth.
The details
The study by nonprofit Common Sense Media found that over a third of 11-17 year old boys have gambled in the past year, often through online games that include loot box mechanics and chances to "win" prizes. Experts say these games leverage the same psychological triggers as traditional gambling, effectively grooming young boys for future addiction. The research also found that 60% of this age group is seeing gambling ads pushed to them on social media and YouTube.
- The study was conducted and published in January 2026.
The players
Common Sense Media
A nonprofit organization that provides education and advocacy around media and technology issues affecting children and families.
Jim Steyer
Founder of Common Sense Media and author of the study on teen boys and online gambling.
DraftKings
A major online gambling platform that claims to use advanced age verification technology.
Sports Betting Alliance
An industry group that says it has a "zero-tolerance policy for underage gambling."
What they’re saying
“I think the results of this new research are absolutely astounding, and a wake-up call for every parent everywhere.”
— Jim Steyer, Founder, Common Sense Media
“Young boys are largely being pulled into this universe online by algorithmically sent messages. It seems so innocent, but in fact, it's no different than going into a casino and putting down five or $20 on a hand of blackjack.”
— Jim Steyer, Founder, Common Sense Media
What’s next
Experts say solutions include mandatory age verification on social media platforms, clear advertising restrictions, and stronger laws to punish companies that exploit underage gamblers.
The takeaway
This study highlights the urgent need for greater protections and oversight to prevent the normalization of gambling among vulnerable youth. Parents must be vigilant about their children's online activities and seek policy changes to curb the predatory tactics used to lure young boys into the world of online gambling.
