Las Vegas Pawn Shop Sees Surge in Demand for Patriots Super Bowl Rings

Fans eager to get their hands on rare championship memorabilia ahead of potential Super Bowl hosting

Jan. 28, 2026 at 8:15pm

As Las Vegas awaits news on whether it will host the Super Bowl in 2029 or 2030, a popular pawn shop in the city is seeing a surge in demand for New England Patriots Super Bowl championship rings. The Gold and Silver Pawn shop, a tourist destination featured on the TV show "Pawn Stars," has rings listed for as much as $135,000, with prices varying based on the player, year, and team. The store's general manager says they've already received numerous inquiries about the Patriots rings since the team secured a spot in the big game.

Why it matters

The Super Bowl is a major economic driver for host cities, generating over $1 billion in impact for Las Vegas when it hosted the event in 2024. Even when not the host, the influx of visitors to "the sports capital of the world" provides a significant boost to the local economy. The demand for rare sports memorabilia like Super Bowl rings also highlights the passion of NFL fans and the collectible value of championship-winning items.

The details

At the Gold and Silver Pawn shop, a Patriots AFC Championship ring is listed for $40,000, though the store's general manager notes the actual purchase price could be much higher. The store's website lists a Super Bowl ring for $135,000, with the value depending on the player, year, and team. The manager noted that a 2017 ring that sold for $30,000 recently resold for $87,000, underscoring the appreciation in value of these rare collectibles.

  • Las Vegas is awaiting news on whether it will host the Super Bowl in 2029 or 2030.
  • The 2024 Super Bowl generated $1 billion in economic impact for Las Vegas.

The players

Gold and Silver Pawn

A popular tourist destination pawn shop in Las Vegas featured on the TV show "Pawn Stars".

Andy Zimmerman

The general manager of the Gold and Silver Pawn shop.

Jeff Higgin

A fan visiting from San Diego interested in purchasing a Patriots Super Bowl ring.

Derek Stevens

A Las Vegas business leader who highlighted the city's appeal as a sports destination, noting it has 160,000 hotel rooms and can accommodate large events like the Super Bowl.

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What they’re saying

“What I could pay or would pay are two different things.”

— Jeff Higgin, Fan (news3lv.com)

“We already have received phone calls about the Patriot rings.”

— Andy Zimmerman, General Manager, Gold and Silver Pawn (news3lv.com)

“Vegas, even without the Super Bowl, has 160,000 hotel rooms... It's a 300,000-person event that's without the Super Bowl.”

— Derek Stevens (news3lv.com)

What’s next

The city of Las Vegas is eagerly awaiting the NFL's decision on whether it will host the Super Bowl in 2029 or 2030, which could provide a major economic boost to the region.

The takeaway

The demand for rare Patriots Super Bowl rings at a popular Las Vegas pawn shop underscores the passion of NFL fans and the collectible value of championship-winning memorabilia. Even when not the host city, the Super Bowl draws thousands of visitors to Las Vegas, generating significant revenue for the "sports capital of the world."