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Las Vegas mourns loss of social media influencer 'Ms. Shirley' Raines
Founder of 'Beauty 2 The Streetz' dedicated her life to feeding unhoused communities
Jan. 28, 2026 at 7:55pm
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Shirley Raines, a beloved social media influencer known as 'Ms. Shirley' and the founder of 'Beauty 2 The Streetz', was found dead in her Henderson, Nevada home at the age of 58. Raines dedicated her life to giving back and feeding unhoused communities in Las Vegas and Los Angeles, amassing over 1 million followers on social media as she shared her work with the world.
Why it matters
Raines' passing is a major loss for the Las Vegas community and the broader network of social media influencers and activists who used their platforms to support underserved populations. Her work highlighted the ongoing challenges of homelessness and the power of grassroots community efforts to make a difference.
The details
Raines was found unresponsive during a welfare check at her Henderson home. Officials have not yet released the cause of death. Raines traveled between Las Vegas and Los Angeles to provide food, hygiene products, and other essentials to unhoused individuals, documenting her efforts on social media. She was known for her joyful spirit and commitment to serving others, even when facing personal challenges.
- Raines was found unresponsive on Tuesday, January 28, 2026.
- In 2024, Raines was interviewed by FOX5 about her work in Las Vegas.
- Raines was awarded CNN's Hero of the Year in 2021 and the NAACP Image Award for Outstanding Social Media Personality in 2026.
The players
Shirley Raines
The 58-year-old founder of 'Beauty 2 The Streetz' and a beloved social media influencer known as 'Ms. Shirley' who dedicated her life to feeding unhoused communities in Las Vegas and Los Angeles.
Kim Groberg
The general manager of Boards and Graze, a business that partnered with Raines monthly to provide 100 charcuterie boxes for distribution to the unhoused.
What they’re saying
“The minute we started following her, we were so inspired and knew she was who we wanted to work with as our monthly partnership, and from the first time we met with her, it was pure joy.”
— Kim Groberg, General Manager, Boards and Graze (fox5vegas.com)
“To see the joy that she brought to the people in that community she served and knowing the pain and grief she gone through in her personal life.”
— Kim Groberg, General Manager, Boards and Graze (fox5vegas.com)
“She said I have purpose, but I don't have happiness, so the happiness she brought to all of the people that she served was so inspiring, and so we wanted to do something for her.”
— Kim Groberg, General Manager, Boards and Graze (fox5vegas.com)
What’s next
Raines' community partners and followers are determined to continue her legacy of supporting unhoused individuals in Las Vegas and beyond.
The takeaway
Shirley Raines' passing is a profound loss for the Las Vegas community and the broader network of social media influencers and activists who used their platforms to support underserved populations. Her joyful spirit and unwavering commitment to serving others, even in the face of personal challenges, will continue to inspire those who knew her and the communities she served.
