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CFP Hires Golden Knights Exec for Top Marketing Role
Eric Tosi to lead brand, marketing, and communications as CFP expands reach.
Jan. 28, 2026 at 5:47pm
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The College Football Playoff (CFP) has hired Golden Knights executive Eric Tosi as its new chief brand marketing and communications officer. Tosi, who has been with the Knights since 2016, will focus on enhancing fan engagement, increasing partnerships, and leading storytelling opportunities across all CFP events as the organization continues to grow.
Why it matters
The CFP is looking to build on the growing popularity of college football by bringing in an experienced sports marketing executive to lead its brand and communications strategy. Tosi's hiring reflects the CFP's commitment to thoughtful, strategic leadership as it seeks to connect with fans, partners, and stakeholders in new ways.
The details
In his new role, Tosi will be responsible for enhancing fan engagement, increasing partnerships, and leading storytelling opportunities across all CFP events. He will also work on marketing and brand development projects throughout the Foley Entertainment Group portfolio, which includes Premier League's AFC Bournemouth.
- The 2027 CFP national championship will be held on January 25, 2027, at Allegiant Stadium in Las Vegas, marking the first time college football's pinnacle game will be held in the city.
The players
Eric Tosi
A Golden Knights executive who has been with the organization since 2016, helping launch the expansion team.
Rich Clark
The executive director of the College Football Playoff.
Foley Entertainment Group
The parent company of the Golden Knights, which also includes Premier League's AFC Bournemouth.
What they’re saying
“Eric brings a proven track record of building and managing sports brands. As the College Football Playoff continues to grow and evolve, this new position reflects our commitment to thoughtful, strategic leadership in how we connect with fans, partners and stakeholders.”
— Rich Clark, CFP Executive Director (reviewjournal.com)
“Interest and passion for college football continues to soar, making this a truly exciting time to join the CFP. I'm honored to work alongside the incredibly talented team in place at the CFP, build on the existing brand foundation in place and identify ways to drive awareness, engagement and fan experience to new heights.”
— Eric Tosi (reviewjournal.com)
What’s next
The CFP will be looking to Tosi to help drive increased fan engagement and partnerships as the organization prepares to host the 2027 national championship game at Allegiant Stadium in Las Vegas, the first time the event will be held in the city.
The takeaway
The hiring of Eric Tosi, an experienced sports marketing executive, signals the CFP's commitment to strategic growth and innovation as it seeks to capitalize on the surging popularity of college football and deliver an enhanced fan experience across all of its events.
