Alison Victoria Hints at HGTV Return as 'Sin City Rehab' Awaits Season 2 Renewal

The design powerhouse behind popular renovation shows is expanding her brand and exploring new formats on the network.

Jan. 27, 2026 at 3:07pm

Alison Victoria, the designer behind hit HGTV shows "Windy City Rehab" and "Sin City Rehab", is hinting at a continued presence on the network, even as fans await news on a potential second season of her Las Vegas-based renovation series. Victoria's active social media presence and upcoming appearance on "Ugliest House in America" suggest HGTV sees value in her brand and is exploring new formats to keep the home renovation genre fresh.

Why it matters

The home renovation genre remains incredibly popular on television, with HGTV consistently ranking among the top cable networks. Victoria's success demonstrates the audience's appetite for design-focused content and a willingness to follow designers into new markets. As the home improvement retail market is projected to reach nearly $690 billion by 2028, the continued investment in home spaces makes Victoria's brand an asset for the network.

The details

"Sin City Rehab", which followed Victoria's move to Las Vegas and her efforts to revitalize properties, resonated with viewers and its renewal is still pending. Victoria's recent Instagram post and confirmation of a new HGTV project suggest the network sees value in her brand. Her upcoming appearance on "Ugliest House in America", which offers $150,000 makeovers, signals a potential shift towards more diverse renovation formats beyond just flipping houses.

  • Alison Victoria recently posted about a new HGTV project on her Instagram.
  • Victoria is currently appearing on the current season of "Ugliest House in America".

The players

Alison Victoria

The design powerhouse behind popular HGTV shows "Windy City Rehab" and "Sin City Rehab".

HGTV

A cable television network that focuses on home improvement, gardening, crafting and design programming.

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What’s next

While a renewal for "Sin City Rehab" hasn't been confirmed, Alison Victoria's recent social media activity and upcoming HGTV project suggest the network sees continued value in her brand and is exploring new ways to keep the home renovation genre fresh.

The takeaway

Alison Victoria's success and HGTV's continued investment in her brand highlights the enduring popularity of home renovation programming. As the industry evolves, designers who can adapt to new formats and leverage their personal brands on social media are poised to thrive in this competitive landscape.