Albuquerque Ice Cream Parlor Celebrates National Ice Cream for Breakfast Day

Mrs. Sprinkle's Ice Cream opens early and serves up decadent breakfast-themed ice cream creations.

Published on Feb. 7, 2026

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Mrs. Sprinkle's Ice Cream, an unconventional ice cream parlor in Albuquerque, New Mexico, celebrated National Ice Cream for Breakfast Day by opening early and serving up imaginative breakfast-themed ice cream creations like the "Breakfast of Champions" - a giant banana split with coffee, vanilla, and strawberry ice cream, topped with donut crumble, waffles, pancakes, and Fruity Pebres. The event was a hit with first-time customer Shontysa Joe, who finished the massive dish.

Why it matters

National Ice Cream for Breakfast Day is a quirky but growing tradition that celebrates the joy of indulging in a sweet treat first thing in the morning. Mrs. Sprinkle's embraced the spirit of the day by opening early and offering a menu of decadent breakfast-inspired ice cream creations, drawing in new customers and highlighting the parlor's commitment to fun and creativity.

The details

Mrs. Sprinkle's Ice Cream, which is located in Scottsdale Village, usually opens at 1 p.m. but opened at 8:30 a.m. on National Ice Cream for Breakfast Day to accommodate the crowd of customers waiting outside. Owner Amanda Bridgeman's favorite menu item was the "Breakfast of Champions", a giant banana split loaded with coffee, vanilla, and strawberry ice cream, as well as donut crumble, waffles, pancakes, and Fruity Pebbles. First-time customer Shontysa Joe ordered and finished the massive dish, declaring "it was a lot" but saying she would be back, impressed by the friendly service and unique decor.

  • National Ice Cream for Breakfast Day is celebrated annually on the first Saturday in February.
  • Mrs. Sprinkle's Ice Cream usually opens at 1 p.m. but opened at 8:30 a.m. on February 4, 2026 to celebrate the occasion.
  • Mrs. Sprinkle's Ice Cream will be celebrating its 2nd anniversary on February 22, 2026 from 1-4 p.m.

The players

Mrs. Sprinkle's Ice Cream

An unconventional ice cream parlor in Albuquerque, New Mexico that is known for its imaginative menu and commitment to fun and creativity.

Amanda Bridgeman

The owner of Mrs. Sprinkle's Ice Cream who loves special occasions and opened the parlor early on National Ice Cream for Breakfast Day.

Shontysa Joe

A first-time customer at Mrs. Sprinkle's Ice Cream who ordered and finished the massive "Breakfast of Champions" ice cream creation.

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What they’re saying

“Mine is the Breakfast of Champions. It is a giant banana split with coffee ice cream, vanilla ice cream, strawberry ice cream. It has donut crumble. It has waffles. It has pancakes. It has, honestly, everything. Fruity Pebbles. It's kind of breakfast in a boat with bananas.”

— Amanda Bridgeman, Owner, Mrs. Sprinkle's Ice Cream (KOAT.com)

“It was a lot. I really like the decor. As soon as we came in, we were greeted, and she's [Bridgeman] so friendly. It's nice to see a business succeed and just do their own thing.”

— Shontysa Joe, First-time customer (KOAT.com)

What’s next

Mrs. Sprinkle's Ice Cream will be celebrating its 2nd anniversary on February 22, 2026 from 1-4 p.m. with a jumper for kids, face painting, a dog and cat adoption, a cake walk, a pie walk, giveaways, raffles, and trivia questions.

The takeaway

National Ice Cream for Breakfast Day is a quirky but growing tradition that allows businesses like Mrs. Sprinkle's Ice Cream to showcase their creativity and commitment to fun. By embracing the spirit of the day, Mrs. Sprinkle's was able to attract new customers, highlight its unique menu offerings, and demonstrate how an independent, mission-driven business can thrive in a changing retail landscape.