Sukoon Coffeehouse Brings Late-Night Study Space and Authentic Arabic Flavors

The rise of culturally-focused cafes offers immersive experiences and community hubs.

Published on Feb. 2, 2026

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The story of Sukoon Coffeehouse in Albuquerque, New Mexico is a microcosm of a growing trend: the rise of culturally-focused cafes that offer more than just a cup of coffee. Sukoon, born from a student's desire for a late-night study spot and a longing for authentic Arabic flavors, is tapping into consumers' increasing demand for authenticity and unique experiences.

Why it matters

Consumers, particularly Gen Z and Millennials, are seeking out establishments that offer a genuine cultural experience. Sukoon's success in attracting students highlights the strategic importance of targeting this demographic, which is often open to new experiences and seeking affordable, comfortable study spaces.

The details

Sukoon offers not just Yemeni lattes and Manakeesh, but a taste of Arabic hospitality and culture. This is a significant departure from the homogenization often seen in large coffee chains. The late-night hours are also a crucial element, as Sukoon capitalizes on an underserved need for students and night owls seeking a non-alcoholic, productive environment.

  • Sukoon Coffeehouse opened in Albuquerque, New Mexico in 2023.

The players

Taha Raad

One of the partners who founded Sukoon Coffeehouse, with the goal of sharing their Arabic heritage and combating negative stereotypes.

Sukoon Coffeehouse

A cafe in Albuquerque, New Mexico that offers authentic Arabic flavors and an immersive cultural experience, catering to a growing demand for unique food and beverage establishments.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

Sukoon Coffeehouse's success highlights the growing trend of culturally-focused cafes that offer more than just a cup of coffee. These establishments tap into consumers' desire for authenticity and unique experiences, and can become important community hubs and bridges for cultural education.