Five Below Opens New Location in Watchung

The discount retailer celebrated the grand opening of its latest store in the Blue Star Shopping Center.

Published on Feb. 14, 2026

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Five Below has officially opened a new location in Watchung, New Jersey, within the Blue Star Shopping Center. The grand opening celebration took place on Friday, February 13, 2026, with festivities continuing through the weekend including giveaways, deals, games, and activities for kids.

Why it matters

The new Five Below store adds to the diverse retail offerings at the Blue Star Shopping Center, which has seen several new openings and upcoming additions like ShopRite, Taco Bell, Burlington, and Raising Cane's. This expansion reflects the continued growth and evolution of the Watchung shopping district.

The details

The new Five Below store is located at 1701 Route 22 in Watchung, within the 420,000-square-foot Blue Star Shopping Center. The grand opening celebration featured free giveaways, special product deals, games, and fun activities for kids. Regular store hours are 10 a.m. to 9 p.m. from Monday to Saturday, and 10 a.m. to 8 p.m. on Sundays.

  • The ribbon-cutting ceremony took place on Friday, February 13, 2026 at 10 a.m.
  • The grand opening celebration will continue through Sunday, February 15, 2026.

The players

Five Below

A discount retailer founded 23 years ago in a Philadelphia suburb, known for offering trendy merchandise at unbeatable prices across various categories including fashion, décor, sports, arts & crafts, celebrations, and candy.

Blue Star Shopping Center

A 420,000-square-foot retail complex in Watchung, New Jersey, home to a diverse array of tenants including ShopRite, Taco Bell, The Children's Place, Planet Fitness, Kohl's, Marshalls, Dollar Tree, and Hand & Stone Massage and Facial Spa.

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The takeaway

The opening of the new Five Below store in Watchung's Blue Star Shopping Center is a positive sign for the continued growth and evolution of the local retail landscape, as the area attracts a mix of national chains and unique local offerings to serve the community's shopping needs.