Five Below Opens New Store in Somerset County

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Five Below, a popular discount retail chain, is opening a new store in Watchung, New Jersey, located in the Blue Star Shopping Center. The grand opening celebration will take place over the weekend, offering shoppers free giveaways, exclusive deals, and family-friendly activities. The new store will carry a variety of merchandise, including candy, snacks, toys, games, beauty products, tech accessories, and home decor, with most items priced between $1 and $5.

Why it matters

The opening of a new Five Below store in Somerset County reflects the brand's continued expansion and the demand for affordable, value-oriented shopping options in the region. As a popular destination for families and bargain hunters, the new location is expected to attract customers from the surrounding communities.

The details

The new Five Below store is located at 1701 Route 22 in Watchung, within the Blue Star Shopping Center. The grand opening celebration will take place from Friday through Sunday, featuring free giveaways, exclusive product deals, and a variety of games and activities for kids. The store will offer a wide range of merchandise, including candy, snacks, toys, games, top brands and collectibles, beauty products, the latest tech accessories, and room decor, with most items priced between $1 and $5.

• The new Five Below store will host its grand opening on Friday, February 14, 2026 through Sunday, February 16, 2026.
• The store will be open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 10 a.m. to 7 p.m.