Bridor Expands Bakery Production in New Jersey

New automated bread line to begin operations in Vineland this year.

Feb. 2, 2026 at 10:23am

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Bridor, a leading producer of premium bakery products and Viennese pastries sold in over 100 countries, is making progress on the expansion of its production facility in Vineland, New Jersey. The company is adding an automated bread production line that is expected to begin operating in the second quarter of 2026, doubling the site's overall production capabilities.

Why it matters

Bridor's expansion in New Jersey reflects the company's commitment to growing its presence in the lucrative U.S. market and responding quickly to customer demands. By strengthening its local production, Bridor aims to combine its French baking expertise with domestic manufacturing excellence to deliver premium products at scale.

The details

The expansion project, which began in the fall of 2024, includes constructing a new 51,000-square-foot building to house an automated Viennese pastry production line and installing an industrial refrigeration system. The pastry line became operational in the summer of 2025. Bridor's future plans for the Vineland site also include a research and development center, a culinary academy, and a baking center.

  • Bridor broke ground on the expansion project in the fall of 2024.
  • The pastry production line became operational in the summer of 2025.
  • The new automated bread production line is expected to begin operations in the second quarter of 2026.

The players

Bridor

A leading producer of premium bakery products and Viennese pastries sold in over 100 countries.

Eric Juillet de Saint Lager

Chief Executive Officer of Bridor North America.

Philippe Morin

Chief Executive Officer of Bridor Worldwide.

Anthony Fanucci

Mayor of Vineland, New Jersey.

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What they’re saying

“This expansion reflects our commitment to growing closer to our customers and responding quickly to the needs of the US market. By strengthening our Vineland production capabilities, we're able to scale efficiently while preserving the craftsmanship, quality and consistency that define Bridor.”

— Eric Juillet de Saint Lager, Chief Executive Officer of Bridor North America

“North America is a strategic priority for Bridor, and these investments demonstrate our long-term vision for the region. Expanding our production footprint allows us to combine French baking expertise with local manufacturing excellence, ensuring we can deliver premium products at scale while remaining deeply connected to our customers.”

— Philippe Morin, Chief Executive Officer of Bridor Worldwide

What’s next

The new automated bread production line is expected to begin operations in the second quarter of 2026, marking a significant milestone in Bridor's expansion plans for its Vineland, New Jersey facility.

The takeaway

Bridor's investment in expanding its production capabilities in New Jersey underscores the company's commitment to the lucrative U.S. market and its ability to leverage its French baking expertise with local manufacturing excellence to deliver premium bakery products at scale.