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Shrewsbury Today
By the People, for the People
Jersey Shore Pizzeria Opens New Shrewsbury Location
Brooklyn Square Pizza expands with fifth storefront in Monmouth and Ocean Counties.
Published on Feb. 19, 2026
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Brooklyn Square Pizza, a well-known New Jersey pizzeria, has officially opened a new shop in Shrewsbury, New Jersey. The new location on Broad Street joins four other existing Brooklyn Square Pizza restaurants across Monmouth and Ocean Counties, with a sixth storefront expected to open soon in Marlboro.
Why it matters
The opening of a new Brooklyn Square Pizza location in Shrewsbury reflects the continued growth and popularity of the Jersey Shore-based pizza chain. As an independent, family-owned business, the expansion of Brooklyn Square Pizza demonstrates the resilience of local restaurants and their ability to thrive in a competitive market.
The details
The new Shrewsbury shop is located at 1026 Broad Street, in the space previously occupied by Federico's. Brooklyn Square Pizza is known for its upside-down pizza and wide range of menu items including calzones, paninis, wraps, salads, and more. Owner Pietro 'Peter' Grippo has operated Brooklyn Square Pizza locations since 2001, driven by a passion for the same Italian cuisine his mother would prepare. After being diagnosed with Hodgkin's Lymphoma, Grippo made a commitment to fight and never give up, which has become a core part of the business's ethos.
- Brooklyn Square Pizza opened its newest location in Shrewsbury in early February 2026.
- The company currently operates four other locations across Monmouth and Ocean Counties.
- A sixth Brooklyn Square Pizza storefront is expected to open in Marlboro in a building currently under construction.
The players
Brooklyn Square Pizza
A New Jersey-based pizzeria chain with a focus on upside-down pizza and traditional Italian cuisine.
Pietro 'Peter' Grippo
The owner of Brooklyn Square Pizza, who has operated the business since 2001 and is driven by a passion for the same Italian food his mother would prepare.
What they’re saying
“Built on a foundation of family and passion for food, Brooklyn Square Pizza operates on that same conviction to remember the important things in life.”
— Pietro 'Peter' Grippo, Owner, Brooklyn Square Pizza (Brooklyn Square Pizza website)
What’s next
A sixth Brooklyn Square Pizza location is expected to open in Marlboro, New Jersey in a building currently under construction.
The takeaway
The expansion of the family-owned Brooklyn Square Pizza chain into Shrewsbury demonstrates the continued demand for high-quality, locally-sourced Italian cuisine on the Jersey Shore. As an independent business focused on community values and traditional recipes, Brooklyn Square Pizza's growth is a testament to the resilience of small businesses in the face of industry challenges.

