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Secaucus Today
By the People, for the People
Bare Necessities Taps Salima Popatia as New President
Retail-focused executive search firm Kirk Palmer Associates assisted in the recruitment.
Published on Mar. 9, 2026
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Retail-focused executive search firm Kirk Palmer Associates has assisted in the recruitment of Salima Popatia as president of Bare Necessities, a division of Delta Galil Industries. Popatia brings over two decades of experience navigating the intersection of beauty, fashion and high-scale e-commerce, with expertise in P&L management and digital strategy.
Why it matters
Bare Necessities, a leading online retailer of bras and intimate apparel, is looking to elevate the customer experience and maintain its six-decade leadership in fit expertise. Popatia's background in scaling global e-commerce businesses and stabilizing portfolios during rapid expansion will be central to these goals.
The details
Popatia was most recently chief marketing and digital officer at Orveon Global, where she orchestrated consumer strategy for BareMinerals, Laura Mercier and Buxom. Her career also includes senior leadership roles at The Estée Lauder Companies, Stuart Weitzman and Luxottica. At Bare Necessities, she will oversee day-to-day operations and commercial strategy as the company intensifies its digital growth.
- Popatia takes the helm at Bare Necessities' headquarters in Secaucus, NJ.
The players
Salima Popatia
The new president of Bare Necessities, a division of Delta Galil Industries.
Isaac Dabah
The CEO of Delta Galil, Bare Necessities' parent company.
Kirk Palmer Associates
The retail-focused executive search firm that assisted in Popatia's recruitment.
Dana Levine
A partner at Kirk Palmer Associates who led the search.
Jennifer Riemer
A partner at Kirk Palmer Associates who supported the search.
What they’re saying
“Salima is a disciplined operator who thrives in complex digital-first environments. She brings the accountability and rigorous operating mindset required to move the business forward. As Bare Necessities continues to scale, Salima's leadership will sharpen our execution and deepen our connection with the next generation of customers.”
— Isaac Dabah, CEO of Delta Galil (huntscanlon.com)
“In a category where loyalty lives at the intersection of fit and emotion, Bare Necessities has a unique advantage: decades of fit expertise and a deeply loyal customer base. My career has been about driving digital consumer relevancy, and I'm excited to bring that to this team as we turn our deep category roots in fit and inclusivity into more personalized, data‑driven journeys that make every customer feel seen. We are focused on delivering outcomes that matter—to our customers and to the business.”
— Salima Popatia (huntscanlon.com)
The takeaway
Bare Necessities' new president Salima Popatia brings extensive experience in scaling e-commerce businesses and driving digital consumer relevancy, which will be crucial as the company looks to elevate the customer experience and maintain its leadership in the intimate apparel category.
