Kinder Joy Unveils New Themed Collections to Spark Kids' Imagination

Unicorns & Racing-themed toys and treats bring expanded play experiences to the iconic treat-and-toy brand.

Mar. 16, 2026 at 1:04pm

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Kinder Joy is transforming its popular treat-and-toy experience with the debut of two new themed collections - Unicorns and Racing. The collections feature 40 different toys, from whimsical unicorns with colorful manes and accessories to souped-up race cars and motorcycles, allowing kids to build expansive worlds of imaginative play. The themed eggs also include Kinder Joy's signature double-layered milk and cocoa cream treat with crispy cocoa-filled wafer bites.

Why it matters

The new themed collections from Kinder Joy aim to provide kids with elevated play experiences that spark creativity and turn the treat-and-toy surprise into an immersive imaginative journey. The brand is tapping into top toy categories among U.S. kids to ensure every child finds their perfect adventure, whether that's accessorizing magical creatures or racing high-speed vehicles.

The details

Kinder Joy will launch two new themed collections every six months, with the initial Unicorns and Racing themes debuting this spring. Each collection features 40 different toys that can be mixed, matched, and displayed. The toys also integrate with Kinder's Applaydu digital playground, allowing kids to further bring their creations to life. To celebrate the launch, Kinder Joy will debut new ad spots that immerse viewers in the worlds of the themed collections.

  • Kinder Joy will launch two new themed collections every six months.
  • The initial Unicorns and Racing themed collections are debuting in Spring 2026.

The players

Kinder Joy

The iconic treat-plus-toy brand from Ferrero U.S.A., Inc. that is transforming its experience with the debut of themed collections.

Amber Hansinger

The Vice President of Marketing for Kinder Joy USA who says the new themed eggs and toys deliver a wider variety of play experiences that spark creativity.

Ferrero U.S.A., Inc.

The confectionery company behind the Kinder Joy brand, as well as other iconic brands like Ferrero Rocher, Tic Tac, and Nutella.

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What they’re saying

“We're bringing elevated play experiences to Kinder Joy with new and improved toys carefully selected from the top toy categories among U.S. kids.”

— Amber Hansinger, Vice President of Marketing, Kinder Joy USA (prnewswire.com)

“We know a well-made toy becomes a trusted storytelling companion. Whether it's enchanted creatures or speed machines, these themed eggs and toys deliver a wider variety of play experiences that spark creativity and turn a small surprise into a big imaginative journey.”

— Amber Hansinger, Vice President of Marketing, Kinder Joy USA (prnewswire.com)

What’s next

Kinder Joy will debut new ad spots that will immerse viewers in the world of each themed collection to celebrate the launch. The themed eggs and toys will be available at major retailers nationwide.

The takeaway

Kinder Joy's new themed collections aim to provide kids with expanded play experiences that tap into top toy categories, allowing them to build expansive worlds of imaginative storytelling through a beloved treat-and-toy brand.