Kinder Joy Unveils New Themed Collections for Kids

Iconic treat-and-toy brand introduces Unicorns & Racing collections to spark imaginative play.

Mar. 16, 2026 at 6:04pm

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Kinder Joy, the popular treat-plus-toy brand, is launching two new themed collections - Unicorns and Racing - to provide kids with expanded opportunities for imaginative play. The collections will feature 40 different toys, from whimsical unicorns with colorful manes to souped-up race cars and motorcycles. Kinder Joy will release new themed collections every six months, allowing kids to build expansive worlds while enjoying the brand's signature double-layered milk and cocoa cream treats.

Why it matters

The new themed collections from Kinder Joy aim to provide children with a wider variety of play experiences that can spark creativity and turn a small surprise into a big imaginative journey. By tapping into top toy categories among U.S. kids, Kinder Joy is elevating its treat-and-toy model to deliver more engaging and immersive play.

The details

The Unicorns & Racing themed collections from Kinder Joy will each feature 40 different toys, including fantastical unicorns with rainbow manes and enchanted jewelry, as well as souped-up race cars, motorcycles, and driver figurines. Kinder will launch two new collections every six months, allowing kids to build expansive worlds and bring their creations to life through Applaydu, Kinder's digital playground. To celebrate the launch, Kinder Joy will debut new ad spots that will immerse viewers in the world of each themed collection.

  • Kinder Joy will launch the new themed collections on March 16, 2026.
  • New collections will be released every six months.

The players

Kinder Joy

A treat-plus-toy brand that is part of the portfolio of brands by Ferrero U.S.A., Inc., the confectionery company known for Ferrero Rocher, Tic Tac, and Nutella.

Amber Hansinger

Vice President of Marketing, Kinder Joy USA.

Ferrero North America

The North American division of the Ferrero Group, a global confectionery company with over 35 iconic brands sold in more than 170 countries.

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What they’re saying

“We're bringing elevated play experiences to Kinder Joy with new and improved toys carefully selected from the top toy categories among U.S. kids.”

— Amber Hansinger, Vice President of Marketing, Kinder Joy USA (PR Newswire)

“We know a well-made toy becomes a trusted storytelling companion. Whether it's enchanted creatures or speed machines, these themed eggs and toys deliver a wider variety of play experiences that spark creativity and turn a small surprise into a big imaginative journey.”

— Amber Hansinger, Vice President of Marketing, Kinder Joy USA (PR Newswire)

What’s next

Kinder Joy will debut new ad spots that will immerse viewers in the world of each themed collection to celebrate the launch of the new offerings.

The takeaway

Kinder Joy's new themed collections demonstrate the brand's commitment to providing children with engaging and immersive play experiences that can spark their imagination and creativity. By tapping into popular toy categories, Kinder Joy is elevating its treat-and-toy model to deliver more diverse and exciting surprises for kids.