Prudential Financial Price Target Lowered by Wells Fargo

Analysts cite economic headwinds in reducing their outlook for the insurance and financial services firm.

Apr. 11, 2026 at 12:20pm

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Wells Fargo & Company has lowered its price target for Prudential Financial (NYSE: PRU) from $103.00 to $95.00, citing economic challenges facing the insurance and financial services provider. The firm maintained an 'underweight' rating on Prudential's stock.

Why it matters

Prudential Financial is one of the largest insurance and financial services companies in the United States, with a diverse range of products including life insurance, annuities, and retirement solutions. Analysts' views on the company's outlook can impact investor sentiment and the stock price.

The details

In a research report, Wells Fargo analysts dropped their price target for Prudential Financial, citing broader economic headwinds. Several other major firms, including Morgan Stanley, JPMorgan Chase, and Mizuho, have also recently lowered their price targets for Prudential, reflecting concerns about the company's performance in the current market environment.

The new $95.00 price target was issued on Friday, April 11, 2026.

The players

Wells Fargo & Company

A major U.S. financial services company that provides banking, investment, and mortgage products.