PulsePoint Expands Omnichannel Offerings with Reddit Integration

Healthcare marketers can now reach verified HCP audiences on Reddit through PulsePoint's advanced targeting and measurement capabilities.

Published on Mar. 5, 2026

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PulsePoint, a leading health marketing technology company, has announced a new integration with Reddit that allows healthcare marketers to activate PulsePoint's proprietary healthcare professional (HCP) audience segments directly on the social platform. This expansion of PulsePoint's omnichannel ecosystem gives brands the ability to engage HCPs on Reddit in a coordinated way across other channels like programmatic display, EHR, and DOOH.

Why it matters

The integration taps into the growing trend of HCPs using social platforms like Reddit to connect with peers, discuss medical topics, and consume educational content. By leveraging PulsePoint's HCP-level targeting and measurement capabilities on Reddit, healthcare marketers can more effectively reach and engage their key audiences across an expanded omnichannel landscape.

The details

Through PulsePoint's Audience Manager, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their audiences on Reddit, built around clinical intent, digital interests, and brand relevance. Reddit campaigns delivered through PulsePoint also benefit from coordinated omnichannel orchestration, NPI-level measurement, and audience intelligence optimized for outcomes.

  • In Q4 2025, the number of daily active uniques (DAUq) on Reddit increased by 19% year over year.
  • Views to health topics on Reddit grew over 61% year over year in Q4 2025.

The players

PulsePoint

A leading technology company transforming health marketing.

Reddit

A popular social media platform used by a large and diverse number of U.S. healthcare professionals.

Ezra Suveyke

Chief Product Officer at PulsePoint.

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What they’re saying

“Healthcare professionals are increasingly turning to community platforms to explore clinical topics, evaluate new therapies, and engage in peer-to-peer discussion.”

— Ezra Suveyke, Chief Product Officer (PulsePoint)

The takeaway

This integration allows healthcare marketers to more effectively reach and engage their target HCP audiences across an expanded omnichannel landscape, tapping into the growing trend of HCPs using social platforms like Reddit to connect, discuss, and consume educational content.