Devils Ticket Prices Soar After Hughes' Gold Medal Goal

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The New Jersey Devils have seen a significant spike in ticket prices for upcoming games following Jack Hughes' game-winning goal that clinched the gold medal for Team USA in men's hockey at the Milan Cortina Games. Data shows the "get-in price" for Devils games has more than doubled, with Wednesday's matchup against the Buffalo Sabres seeing a 127% increase.

Why it matters

The surge in ticket demand highlights the impact that a star player's performance on the national stage can have on a professional team's popularity and revenue. The Devils are hoping to capitalize on the renewed interest in the team and Hughes' heroics to drive ticket sales and engage with a broader fanbase.

The details

According to data from ticket marketplaces like Gametime, Vivid Seats, SeatGeek, and StubHub, the cheapest available tickets for the Devils-Sabres game on Wednesday are running between $46-$52, a significant increase from typical regular season pricing. This type of demand spike is usually reserved for playoff runs and championship celebrations, underscoring the excitement around Hughes and the U.S. team's gold medal victory.

• Team USA won the gold medal in men's hockey at the 2026 Milan Cortina Games.
• Devils center Jack Hughes scored the game-winning goal for the U.S. team.
• Ticket prices for upcoming Devils games began surging online after the gold medal win.

What’s next

It remains unclear whether Jack Hughes will be available to play in the Devils' game against the Sabres on Wednesday, as some members of Team USA are still dealing with travel issues and a potential invitation to the State of the Union address.