United Airlines Invests in Newark Hub, Leveraging AI to Streamline Operations

VP Jill Kaplan discusses how the airline is using technology to improve efficiency and enhance the passenger experience at its key East Coast hub.

Published on Feb. 11, 2026

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In a recent podcast interview, United Airlines' Vice President of Newark Hub Operations, Jill Kaplan, provided a deep dive into the airline's operations at its Newark Liberty International Airport (EWR) hub. Kaplan highlighted how United is leveraging artificial intelligence (AI) to optimize various aspects of its Newark operations, from predictive maintenance to baggage handling and weather forecasting. The discussion also touched on United's commitment to job growth in the region, as the airline anticipates continued expansion driven by increased demand and technological advancements.

Why it matters

United's Newark hub is a critical component of the airline's East Coast strategy, serving as a vital connection point for both domestic and international travel. The hub's strategic location, proximity to New York City, and large commuter base contribute to consistent demand. By investing in AI and other technologies to streamline operations, United is positioning itself to maintain a competitive edge and provide a more reliable travel experience for passengers, while also creating new job opportunities in the region.

The details

Kaplan emphasized the sheer scale of United's Newark operations, with hundreds of flights departing and arriving daily, requiring meticulous coordination across multiple departments. To optimize these complex operations, the airline is increasingly relying on AI-powered systems. This includes using predictive maintenance algorithms to analyze aircraft data and proactively address potential issues, implementing AI-powered baggage handling systems to reduce the risk of lost or delayed luggage, and utilizing refined algorithms for dynamic gate assignments and resource allocation. United is also leveraging AI to improve weather forecasting and disruption management, allowing the airline to proactively adjust schedules and minimize passenger impact during adverse conditions.

  • United Airlines' Newark hub operates 24/7, 365 days a year.

The players

Jill Kaplan

Vice President of Newark Hub Operations at United Airlines.

United Airlines

A major American airline and one of the world's largest airlines by fleet size and number of destinations served.

Newark Liberty International Airport (EWR)

A major international airport located in Newark, New Jersey, and a key hub for United Airlines on the East Coast.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

What’s next

United Airlines plans to continue investing in new technologies and expanding its workforce at the Newark hub to meet growing demand and enhance the passenger experience.

The takeaway

United's strategic focus on its Newark hub, combined with its embrace of AI and other advanced technologies, positions the airline to maintain a competitive edge in the East Coast market while also creating new job opportunities in the region. This investment in innovation and workforce development underscores United's commitment to providing reliable and efficient air travel services to its customers.