45-Story, 800-Unit Apartment Building Proposed For New Brunswick

The massive development would include affordable housing and a new parking garage.

Published on Mar. 2, 2026

Got story updates? Submit your updates here. ›

A proposal is before the New Brunswick Planning Board to build a 45-story apartment building with 800 units, including 160 affordable or low-income housing units, at 259 George Street. The developer, Ifany LLC, is partnering with the Abundant Life Family Worship Church, which owns the vacant lot where the building would be constructed. The plan also includes a 501-space parking garage and retail shops on the ground floor.

Why it matters

This proposed development aligns with New Brunswick's efforts to increase affordable housing and redevelop underutilized areas of the city's downtown. It also comes as municipalities across New Jersey work to comply with state-mandated affordable housing quotas.

The details

The 45-story apartment building would be built on a vacant lot behind the Abundant Life Family Worship Church, which will remain. The developer, Ifany LLC, is partnering with the church, which owns the land. The project will include 800 total apartments, with 160 designated as affordable or low-income housing. A 501-space parking garage and ground-floor retail shops are also planned.

  • The proposal is on the agenda for the New Brunswick Planning Board's March 9, 2026 meeting.
  • The New Brunswick Housing Authority approved the additional low-income housing units in 2024.

The players

Ifany LLC

The developer proposing the 45-story apartment building project.

Abundant Life Family Worship Church

The church that owns the vacant lot where the proposed apartment building would be constructed, and is partnering with the developer on the project.

New Brunswick Planning Board

The board that will discuss and consider the development proposal at their March 9, 2026 meeting.

New Brunswick Housing Authority

The authority that approved the additional low-income housing units for the proposed development in 2024.

Got photos? Submit your photos here. ›

What’s next

The New Brunswick Planning Board will discuss the development proposal at their March 9, 2026 meeting.

The takeaway

This large-scale, mixed-use development project aligns with New Brunswick's goals of increasing affordable housing and revitalizing its downtown, while also helping the city meet state-mandated affordable housing requirements.