Private Advisor Group Launches Charitable Foundation to Support Advisor Wellbeing

Fit to Serve Foundation to host inaugural golf classic in April to raise funds for mental, physical, and financial wellness initiatives

Published on Mar. 4, 2026

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Private Advisor Group has announced the launch of Fit to Serve, an independent charitable foundation with a mission to empower financial advisors by providing resources, support, and education focused on mental, physical, and financial health and well-being. Established as a 501(c)(3) organization, Fit to Serve aims to create a lasting charitable giving footprint that helps advisors better serve their clients, their communities, and themselves.

Why it matters

The new Fit to Serve Foundation reflects Private Advisor Group's commitment to addressing the growing demands and challenges facing financial advisors, particularly around mental, physical, and financial wellness. By supporting advisors holistically, the foundation aims to help them better serve their clients and communities.

The details

Fit to Serve will align with national nonprofits and organizations supporting entrepreneurs that demonstrate a commitment to mental wellness, physical wellness, and financial literacy initiatives. As part of its initial fundraising efforts in 2025, the foundation made $5,000 donations to the American Foundation for Suicide Prevention and Blood Cancer United. In March 2026, Fit to Serve will host a Fun Run at Private Advisor Group's Annual Conference, and in April, the foundation will host its first Fit to Serve Golf Classic at Forsgate Country Club in New Jersey.

  • Fit to Serve was formally announced on March 4, 2026.
  • The Fit to Serve Fun Run will take place in March 2026 at Private Advisor Group's Annual Conference in Boston.
  • The inaugural Fit to Serve Golf Classic will be held on April 27, 2026 at Forsgate Country Club in Monroe Township, New Jersey.

The players

Frank Smith

Chief Executive Officer of Private Advisor Group and Board Chair of Fit to Serve Foundation.

Petra Barone

Head of Finance at Private Advisor Group and member of the Fit to Serve Foundation board of directors.

Kelly Coulter

Head of Marketing at Private Advisor Group and member of the Fit to Serve Foundation board of directors.

Jim Perhacs

Chief Operating Officer at Private Advisor Group and member of the Fit to Serve Foundation board of directors.

Adam Schorr

Chief Financial Officer at Private Advisor Group and member of the Fit to Serve Foundation board of directors.

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What they’re saying

“Advisors are entrusted with guiding clients through some of life's most consequential financial and personal decisions—decisions that carry heavy significance. Fit to Serve was created to ensure we're supporting the whole advisor, mentally and physically, while also extending that support to the broader communities that make our work possible.”

— Frank Smith, Chief Executive Officer of Private Advisor Group and Board Chair of Fit to Serve Foundation (PRNewswire)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

By launching the Fit to Serve Foundation, Private Advisor Group is taking a proactive approach to supporting the mental, physical, and financial wellbeing of financial advisors, recognizing the critical role they play in guiding clients through important life decisions. The foundation's initiatives aim to empower advisors to better serve their clients and communities.