Benjamin Moore Celebrates Contractor Appreciation Month

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Benjamin Moore, the leading paint brand, is celebrating Contractor Appreciation Month in April, marking the 5-year anniversary of its program that honors skilled tradespeople in the construction industry. The company is hosting events and offering special promotions to recognize the vital role contractors play in the home improvement and building sectors.

Why it matters

Contractors are essential partners for Benjamin Moore, providing expert application of the brand's premium paints and coatings. By celebrating Contractor Appreciation Month, Benjamin Moore is strengthening its relationships with this key customer segment and highlighting the importance of skilled tradespeople in the local economy.

The details

Benjamin Moore's Contractor Appreciation program was launched in 2021 to provide exclusive benefits, training, and recognition for professional painters, carpenters, remodelers, and other contractors. This year's celebration includes in-store events, product discounts, and a social media campaign featuring contractor testimonials.

• Benjamin Moore's Contractor Appreciation program launched in 2021.
• The 5-year anniversary of the program is being celebrated in April 2026.

What’s next

Benjamin Moore plans to continue the Contractor Appreciation program in the coming years, expanding benefits and recognition for its network of skilled trade partners.