Toyota Team Land Cruiser and G-SHOCK Unveil Limited-Edition Collaboration

The new GWGB1000TLC1 MUDMASTER watch is engineered for extreme performance in the world's toughest terrain.

Published on Mar. 4, 2026

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Casio America, Inc. has announced a new limited-edition collaboration between its G-SHOCK brand and Toyota Team Land Cruiser (TLC). The GWGB1000TLC1 MUDMASTER watch is inspired by the grueling Dakar Rally, blending technical precision with the raw intensity of desert driving. The watch features black IP metal components, a gold IP metal band keeper engraved with the TLC logo, and multi-color dial accents inspired by rally navigation systems. Toyota Team Land Cruiser has a storied history of success in the Dakar Rally, making this partnership a natural fit with G-SHOCK's "Absolute Toughness" philosophy.

Why it matters

This collaboration brings together two iconic brands known for their uncompromising durability and performance in extreme environments. The limited-edition GWGB1000TLC1 MUDMASTER watch celebrates Toyota Team Land Cruiser's legacy of endurance and technical mastery in one of the world's most grueling motorsport challenges, the Dakar Rally.

The details

The GWGB1000TLC1 MUDMASTER watch features a bio-based carbon case and bio-based resin band, reinforcing its connection to innovation and resilience. Key technical specifications include shock resistance, 200M water resistance, mud resistance, vibration resistance, solar power, and radio-controlled timekeeping. The special engraved case back features Team Land Cruiser Toyota Auto Body branding, underscoring its limited-edition status.

  • The Toyota Team Land Cruiser x G-SHOCK GWGB1000TLC1 is available now on gshock.com and at the G-SHOCK SoHo Store, as well as select retailers nationwide.
  • In January 2025, Toyota Team Land Cruiser achieved a one-two finish in the Production (Stock) category at the Dakar Rally, marking its 12th consecutive victory since 2014.

The players

Casio America, Inc.

The U.S. subsidiary of Casio Computer Co., Ltd., which markets and distributes Casio's portfolio of timepieces, electronic musical instruments, calculators, and education technology products throughout the United States.

Toyota Team Land Cruiser (TLC)

One of the most dominant forces in Dakar Rally history, known for its endurance, grit, and technical mastery in the world's toughest terrain.

G-SHOCK

Casio's line of rugged, high-performance watches known for their "Absolute Toughness" philosophy.

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The takeaway

This limited-edition collaboration between Toyota Team Land Cruiser and G-SHOCK celebrates the shared values of uncompromising durability and performance in extreme environments, solidifying the partnership as a natural fit for enthusiasts of both brands.