- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Hain Celestial Sells North American Snacks Unit for $115M
The sale of the snacks business, including Terra chips and Garden Veggie Snacks, will help Hain reduce debt and focus on core categories.
Mar. 3, 2026 at 7:39am
Got story updates? Submit your updates here. ›
Hain Celestial, a better-for-you consumer packaged goods company based in Hoboken, New Jersey, has sold its North American snacks business to Snackruptors Inc. for $115 million. The sale includes brands like Terra chips and Garden Veggie Snacks. Hain says the proceeds will be used to reduce debt and strengthen the company's financial position as it focuses on its core categories like tea, yogurt, baby/kids foods, and meal preparation.
Why it matters
The divestiture of the North American snacks unit, which represented 22% of Hain's $1.6 billion in net sales in fiscal year 2025, is part of the company's broader turnaround efforts. Hain has faced challenges in the snacks segment due to growing consumer demand for healthier foods and competition from other CPG companies. By streamlining its portfolio and strengthening its balance sheet, Hain aims to invest more in its core categories that have stronger margins and cash flow profiles.
The details
Hain Celestial announced plans to sell the North American snacks business less than a month ago, and the transaction closed on March 2, 2026. Family-owned Ontario-based Snackruptors Inc. is the buyer, acquiring brands like Terra chips, Garden Veggie Snacks, and Garden of Eatin' snacks. Hain says the sale proceeds will be used to reduce debt and improve the company's financial position and leverage profile.
- Hain Celestial announced plans to sell the North American snacks business less than a month ago.
- The transaction closed on March 2, 2026.
The players
Hain Celestial Group Inc.
A better-for-you consumer packaged goods company based in Hoboken, New Jersey.
Snackruptors Inc.
A family-owned snacks manufacturer headquartered in Ontario, Canada, that acquired Hain's North American snacks business.
Alison Lewis
The permanent CEO of Hain Celestial, appointed in May 2025 after serving as interim CEO.
What they’re saying
“We demonstrated meaningful strategic and operational progress in the second quarter and are advancing our turnaround strategy with urgency. We took bold steps to sharpen our portfolio and strengthen our balance sheet through the divestiture of our North American snack business, giving us greater financial flexibility alongside an improved margin and cash flow profile.”
— Alison Lewis, CEO, Hain Celestial
What’s next
Hain Celestial says it will use the sale proceeds to reduce debt and strengthen its financial position as it focuses on investing in its core categories like tea, yogurt, baby/kids foods, and meal preparation.
The takeaway
Hain Celestial's divestiture of its North American snacks business is a strategic move to streamline its portfolio and strengthen its balance sheet as it looks to invest more in its core higher-margin and higher-cash flow categories. This sale is part of the company's broader turnaround efforts to adapt to changing consumer preferences and competitive dynamics in the CPG industry.
