Walmart's King Krumb Cookies Give Crumbl a Run for Its Money

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King Krumb cookies, a private-label brand available exclusively at Walmart, are an unapologetic and obvious dupe for Crumbl cookies. While not exactly the same, the King Krumb lineup captures the classic Crumbl cookie vibe of being big, bold, and indulgent. Flavors like Drizzled Chocolate Chunk and Blueberry Cheesecake were standouts in a taste test, delivering soft, doughy centers and fun mix-ins at a fraction of Crumbl's prices.

Why it matters

In an era of rising food costs, King Krumb offers consumers a more affordable alternative to the premium-priced Crumbl cookies. While not a perfect replica, the King Krumb cookies provide a similar gourmet cookie experience for those looking to satisfy their Crumbl cravings without the high price tag.

The details

King Krumb cookies are made by Jimmy's Gourmet Bakery, a premium wholesale baker based in Clifton, New Jersey. The lineup includes classic flavors like Decadent Chocolate Chunk and Confetti Birthday Cake, as well as seasonal offerings like Drizzled Chocolate Chunk, Strawberry Lemonade, Lemon Crinkle, and Blueberry Cheesecake. The cookies are sold in variety packs at Walmart stores and online, with each serving (⅓ of a cookie) containing 210 to 230 calories.

• King Krumb cookies were first launched in June 2025.
• The Easter Bakery Cookies and Spring Bakery Cookies reviewed were available in April 2026.

What’s next

Walmart is expected to continue expanding the King Krumb lineup, with customers able to vote on future flavors. Upcoming limited-edition offerings may include Banana Pudding Bliss, Chocolate Cherry Chunk, and Orange Dreamsicle.