Playa Bowls Co-Founder Launching 'Dirty Soda' Shop in Bradley Beach

New Bev Shack concept aims to capitalize on viral TikTok trend for customized sodas.

Apr. 2, 2026 at 10:25am

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Abby Taylor, the co-founder of the popular Playa Bowls franchise, is opening a new business called Bev Shack in Bradley Beach, New Jersey. The new shop will specialize in 'dirty sodas', a viral trend on TikTok and reality TV featuring customized, artisanal soda drinks.

Why it matters

The 'dirty soda' craze has exploded in popularity nationwide, driven by social media exposure and reality TV shows. This new Bev Shack concept allows the Playa Bowls brand to capitalize on the trend and expand into a new product category beyond their signature acai bowls.

The details

Bev Shack will offer a variety of flavored soda bases that customers can customize with add-ins like fruit, syrups, and other toppings. The shop aims to create a unique 'vibe' and experience for families and young customers looking for an Instagram-worthy beverage.

  • Bev Shack is set to open in Bradley Beach in the summer of 2026.

The players

Abby Taylor

The co-founder of the Playa Bowls franchise, who is launching the new Bev Shack 'dirty soda' concept.

Bev Shack

The new business venture from Playa Bowls co-founder Abby Taylor, specializing in customized 'dirty soda' drinks.

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What they’re saying

“I'm just trying to create an experience for families and people to come in and get a really cool drink and an awesome branded cup, and come in and feel the vibe.”

— Abby Taylor, Co-Founder, Playa Bowls

The takeaway

The launch of Bev Shack demonstrates how popular food and beverage trends, especially those amplified by social media, can inspire entrepreneurs to expand into new business opportunities and capitalize on viral consumer behaviors.