Casio America Appoints Basking Ridge Resident as Marketing Director

Dave Shaw to lead communications strategy for consumer electronics company's U.S. operations

Published on Feb. 24, 2026

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Casio America, Inc., the U.S. division of the consumer electronics company, has appointed Basking Ridge resident Dave Shaw as its new director of marketing. In this role, Shaw will oversee corporate storytelling, external communications, agency engagement and executive communications as Casio continues to modernize and strengthen its presence in the U.S. market.

Why it matters

The appointment of Shaw, who has over a decade of experience in consumer electronics and real estate franchising, signals Casio's commitment to elevating its brand presence and engagement with customers, partners and the broader community in the U.S. as it looks to expand its foothold in an increasingly competitive marketplace.

The details

Shaw joined Casio America in January 2021 and most recently served as senior manager of digital marketing within the Education Technology Division, where he advanced strategic marketing initiatives and strengthened research-driven decision-making to support the company's position in the evolving U.S. education market. In his new role as director of marketing, Shaw will lead Casio America's integrated communications strategy, driving alignment across social media, public relations and brand messaging to ensure a consistent voice across platforms.

  • Dave Shaw joined Casio America in January 2021.
  • Sue VanderSchans, who previously held the director of marketing role, is retiring after more than 30 years with Casio America.

The players

Dave Shaw

Basking Ridge resident who has been appointed as the new director of marketing for Casio America, Inc.

Sue VanderSchans

The previous director of marketing at Casio America, Inc. who is retiring after more than 30 years with the company.

Yusuke Suzuki

The president and CEO of Casio America, Inc.

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What they’re saying

“One of the most rewarding parts of my time at Casio has been building a communications platform that supports every division and every launch.”

— Sue VanderSchans, Retiring director of marketing (roi-nj.com)

“Dave understands the importance of alignment, clarity and creativity, and I'm confident he will continue to strengthen how we tell the Casio story.”

— Sue VanderSchans, Retiring director of marketing (roi-nj.com)

“Dave understands our business at a fundamental level, from our education technology roots to our evolving consumer portfolio. As we continue strengthening our U.S. presence, his leadership will be critical in shaping how we engage with customers, partners and the broader community. Dave brings both strategic discipline and creative vision, and I'm confident he will help elevate Casio's voice in an increasingly competitive marketplace.”

— Yusuke Suzuki, President and CEO of Casio America, Inc. (roi-nj.com)

“It's an honor to step into this role at such an exciting time for Casio. With a strong foundation already in place, we have an opportunity to deepen how we connect with educators, musicians, consumers and business partners across the country. I look forward to building integrated communications strategies that highlight our innovation while staying true to the reliability and creativity that define the Casio brand.”

— Dave Shaw, New director of marketing (roi-nj.com)

What’s next

Shaw will provide strategic direction for major product launches, trade shows and corporate initiatives, partnering closely with Casio's global leadership and agency teams to support proactive communications and issues management.

The takeaway

Casio America's appointment of Dave Shaw as its new director of marketing signals the company's commitment to strengthening its brand presence and engagement with customers, partners and the broader community in the U.S. as it looks to expand its foothold in an increasingly competitive consumer electronics market.